<\/p>\n\n\n\n
Fabbing<\/a><\/strong><\/p>\n<\/div>\n\n\n\n\n<\/a><\/figure>\n<\/div>\n\n\n2D | point > line<\/a><\/strong><\/p>\n<\/div>\n\n\n\n\n<\/figure>\n<\/div>\n\n\npersonal logo<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\nContents<\/div>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/label>Introduction: a personal logotype<\/a>Inspiration<\/a>Logo case studies<\/a><\/li>Personal logo examples<\/a><\/li><\/ul><\/li><\/ul><\/li>Concept<\/a>Identity<\/a><\/li>Sketching<\/a><\/li>Flexibility<\/a><\/li><\/ul><\/li>Iteration<\/a>Preliminary digital draft<\/a><\/li>Scale<\/a><\/li>Color > BW<\/a><\/li>Media<\/a><\/li>Iconic quality<\/a><\/li><\/ul><\/li>Synthesis<\/a>An ordering system in a fabrication-ready file<\/a><\/li>Recommendations for layout<\/a><\/li>Next: Fabrication<\/a><\/li>Embed and link your files<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<\/div>\n\n\n\n\nMy sample from a previous exercise…<\/em><\/figcaption><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<\/span>Introduction: a personal logotype<\/span><\/h2>\n\n\n\n<\/span>Inspiration<\/span><\/h3>\n\n\n\n<\/span>Logo case studies<\/span><\/h4>\n\n\n\n\n\nLogo design looks pretty easy, but to do it well is one of the most challenging design problems in graphics.<\/p>\n\n\n\nArguably the most recognized brand in the world belongs to Coca-Cola. Despite its seeming lack of modernity, the Spencerian penmanship prevalent at the time of Coke’s invention in the late 19th Century persists as a universal signifier, along with the red and white palette, bottle shape, and dynamic ribbon (although the ribbon has recently been dropped<\/a>).<\/p>\n\n\n\nFrom AT&T<\/a> (designer, Saul Bass) to IBM<\/a> (designer, Paul Rand) to rival Pepsi-Cola<\/a> (designer, Arnell Group), brands ditched their old logos for brand-new concepts to keep up with the times. Not so Coke (designer, Frank Mason Robinson, a bookkeeper for the company who had excellent penmanship, with the most recent refinements by Turner Duckworth). Why does the Coke brand identity maintain its appeal and identity where others become dated?<\/p>\n<\/div>\n\n\n\n\n<\/figure>\n<\/div>\n\n\n<\/div>\n\n\n\n\nVisit the Evolution of the Coca-Cola logo here<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<\/span>Personal logo examples<\/span><\/h4>\n\n\n\nIf designing a logo is hard for a client, it’s even more difficult to do one for yourself. You can become your own worst critic, and it’s hard to maintain critical distance.<\/p>\n\n\n\nA personal logo can be used on your resume, your business card, your website or blog, as an icon in social media, and other professional contexts. It can even be used to personalize ubiquitous products like a car or a Macbook laptop.<\/p>\n\n\n\nWhile we will consider all of those functions, our goal will be to produce vinyl decals at 3 scales.<\/p>\n\n\n\nBefore we begin, for inspiration visit:<\/p>\n\n\n\n\n Personal Logos<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n\nThis clever Macbook decal design by <\/em>Stephen Edward Graphic on sale at Etsy<\/a><\/em>is a commentary on the historically uneasy branding relationship between Apple Music (the Beatles’ label) and Apple Computer.This decal is similar in size to the largest one you’ll create among many below.<\/em><\/figcaption><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<\/span>Concept<\/span><\/h2>\n\n\n\n<\/span>Identity<\/span><\/h3>\n\n\n\nComing up with a unique identity can be the hardest part of the job. The blog at Design your way <\/strong>has an excellent discussion of the process<\/a> if you need a kick-start.<\/p>\n\n\n\n<\/span>Sketching<\/span><\/h3>\n\n\n\nYour sketchbook or an equivalent ideation tool becomes the place to try out ideas before committing them to vector. This makes people anxious in that “but I can’t draw” kind of way. It doesn’t matter! Good sketchbooks can be random and ugly… and full of concepts. Don’t fear the sketch!<\/p>\n\n\n\n<\/span>Flexibility<\/span><\/h3>\n\n\n\nDon’t get stuck on one idea. In your sketchbook, come up with a minimum of 3 ideas<\/strong> you’d be willing to commit to, then discuss these ideas with others. Sometimes several ideas will synthesize into one better idea. Be flexible and willing to experiment!<\/p>\n\n\n\n<\/span>Iteration<\/span><\/h2>\n\n\n\n<\/span>Preliminary digital draft<\/span><\/h3>\n\n\n\nAfter discussing ideas and settling on a concept, begin working with Illustrator to develop it:<\/p>\n\n\n\n\nOpen a new Illustrator file and select the Essentials Classic<\/strong> workspace. Give it a logical file name, using 11 X 17 horizontal format and RGB color space (yes, it’s vector, so size doesn’t matter, and the output for the decal will be in black and white, but you don’t want to feel cramped, and other graphic iterations of the logo might incorporate digital color).<\/li>\n\n\n\nExplore available fonts! If you don’t see a font that works, use the searching techniques we learned in our exercise and install whatever you nee.<\/li>\n\n\n\nRemember to Create Outlines<\/strong> to turn type to geometry if you are manipulating a letterform, for example with PathFinder.<\/li>\n\n\n\nAvoid overlapping, redundant vectors (which can often happen using the Paste in Front [COMMAND+F] command).<\/li>\n\n\n\nYou can use color in your design, but see the advice below.<\/li>\n\n\n\nBe ready to critique the design “in the box” before final output.<\/li>\n<\/ul>\n\n\n\nYour preliminary design might look great, but for a logo to work, it needs to pass several tests below. Go through a process of iteration to test for success in each of these variables:<\/p>\n\n\n\n<\/span>Scale<\/span><\/h3>\n\n\n\nA logo must be legible and functional at many scales, from the size of the favicon in the tab of your browser to a billboard. We’ll be creating decals at 3 sizes that will test the viability of the logo:<\/p>\n\n\n\n\nFit within a 1″ square (slightly larger than the icons at the top of this page when displayed on a laptop)<\/li>\n\n\n\nFit within a 3″ square (3X the size of the smallest)<\/li>\n\n\n\nFit within a 9″ square (3X the size of the middle and 9X the size of the smallest) <\/li>\n<\/ul>\n\n\n\nThis will quickly reveal details that become too small to work at a small scale, or simplicity that becomes too simplistic at a large scale.<\/p>\n\n\n\n<\/span>Color > BW<\/span><\/h3>\n\n\n\nYou are welcome to design your logo in color for use in print and web contexts, but at the end of the day the vector interpretation of the vinyl cutter depends on pure, simple figure\/ground relationships. To test your design, convert a copy of the color version to pure black-and-white to see how the decal will function.<\/p>\n\n\n\n<\/span>Media<\/span><\/h3>\n\n\n\nBy exporting the vector file out to various file types such as we learned about in our exercises, you can test how the logo lives in various settings: on a business card, resume, website, etc.<\/p>\n\n\n\n<\/span>Iconic quality<\/span><\/h3>\n\n\n\nTest the memorability of your logo by showing others copies at various sizes and asking if they recognize it. Ask people who know you if the logo “reminds” them of you, or if they recognize you in it.<\/p>\n\n\n\nNo two logos will be exactly alike, so it becomes difficult to provide more granular guidance here!<\/p>\n\n\n\n<\/span>Synthesis<\/span><\/h2>\n\n\n\n<\/span>An ordering system in a fabrication-ready file<\/span><\/h3>\n\n\n\nOnce you’ve tested the logo iteratively and arrived at a satisfying design, you’re ready to set up the file for output. You’ll save your design file as an .ai file but you want to save in several fabrication-ready and presentation file types. <\/p>\n\n\n\nFor your fabrication-ready file: save as .pdf and .svg. You’ll create an ordering system like we’ll see below.<\/p>\n\n\n\nFor presentation: save as a .jpg at a minimum, but you may also want a .png or .gif version if you want transparency. You’ll want one version of your logo as a single image, AND one of the ordering system.<\/p>\n\n\n\n\n\n\n\nFor fabrication-ready AND presentation:<\/strong><\/p>\n\n\n\n<\/figure>\n<\/div><\/div>\n\n\n\n\nFor presentation ONLY – not fabrication:<\/strong><\/p>\n\n\n\n<\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\nThe fabrication-ready version you are saving as .ai, .pdf, and .svg is placed in an ordering system known as a compilation file or a comp<\/strong>. If you lay out some copies of the file in an 11 X 17 art-board, you can fit 1 giant decal, 6 mediums, and 8 to 10 smalls inside the area\u2014with enough area between to cut and separate the decals. Our comp above is laid out with a 9-inch, 3-inch, and \u00be-inch scaled versions. Mine are square \u2014 yours will vary depending on format. <\/p>\n\n\n\n<\/span>Recommendations for layout<\/span><\/h3>\n\n\n\n\nYour file should have a horizontal orientation<\/strong>. We’ve used 11 X 17 as a pre-formatted standard, but you can use any horizontal layout 26 inches wide or smaller. The more horizontal the format, the more efficient the cut.<\/em><\/strong><\/li>\n\n\n\nIn our sample, I’ve left at least \u00bc inch between each copy \u2014 any closer, and it’s difficult to cut down into individual decals.<\/li>\n\n\n\nSizes will depend on ratio. The sample is a square, a 1:1 format, but yours will vary. When trying to figure out your comp, use the rule of one-thirds<\/strong>:\n\nMake the largest about 80-100 square inches<\/strong>. For a square, 9 X 9 equals 81 square inches. For a 2:1 ratio, 13 X 6.5 equals 84.5 square inches.<\/li>\n\n\n\nScale the middle size about one-third<\/strong> the size of the largest \u2014 about 9 or 10 square inches<\/strong> give or take. My 9 inch square scales down to 3 inches. If I scale the 2:1 example down to about 4.5 x 2.25, that’s just over 10 square inches.<\/li>\n\n\n\nMake the smallest one about one-third<\/strong> the size of the middle \u2014 maybe about 1 square inch<\/strong> in size. My sample ended up at \u00be X \u00be, or just over \u00bd a square inch, because any larger and I would not have room for spaces in between. If I scale a 2:1 down to about 1\u00bd X \u00be, this equals just a bit more than 1 square inch.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\nIf you’re a math nerd you can see this rule of one-thirds trick approximately changes the order of magnitude of the area: the smallest is about 1 square inch, the middle about 10 square inches, and the largest about 100 square inches. Changing order of magnitude is a great way to guarantee a range of scales!<\/p>\n\n\n\n<\/span>Next: Fabrication<\/span><\/h3>\n\n\n\nThe black areas in your file indicate where your figure<\/strong> will be\u2014the part of the vinyl you will want to keep. The white represents ground material you will peel away, a process known as weeding<\/strong>. We’ll cover that when we get to the final step in the project: fabrication!<\/p>\n\n\n\n<\/span>Embed and link your files<\/span><\/h3>\n\n\n\n\nEmbed or link (as appropriate) both presentation and fabrication-ready versions of the project in your process journal or blog. For embedding assistance, use the Embeds<\/a><\/strong> guide.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Fabbing 2D | point > line personal logo Introduction: a personal logotype Inspiration Logo case studies Logo design looks pretty easy, but to do it well is one of the most challenging design problems in graphics. Arguably the most recognized brand in the world belongs to Coca-Cola. Despite its seeming lack of modernity, the Spencerian penmanship prevalent… read more »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,7],"tags":[],"class_list":["post-1333","post","type-post","status-publish","format-standard","hentry","category-artwork","category-fabbing"],"yoast_head":"\nPersonal logo - newMediaWiki<\/title>\n<meta name=\"description\" content=\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personal logo - newMediaWiki\" \/>\n<meta property=\"og:description\" content=\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"newMediaWiki\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-25T12:54:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-23T15:08:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif\" \/>\n<meta name=\"author\" content=\"williamCromar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"williamCromar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"},\"author\":{\"name\":\"williamCromar\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"headline\":\"Personal logo\",\"datePublished\":\"2023-07-25T12:54:01+00:00\",\"dateModified\":\"2024-01-23T15:08:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"},\"wordCount\":1503,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"image\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"articleSection\":[\"Artwork\",\"Fabbing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\",\"name\":\"Personal logo - newMediaWiki\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"datePublished\":\"2023-07-25T12:54:01+00:00\",\"dateModified\":\"2024-01-23T15:08:48+00:00\",\"description\":\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"contentUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"width\":300,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Personal logo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#website\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/\",\"name\":\"newMediaWiki\",\"description\":\"because all media are new\",\"publisher\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\",\"name\":\"williamCromar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"width\":1754,\"height\":1754,\"caption\":\"williamCromar\"},\"logo\":{\"@id\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\"},\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/author\\\/williamcromar\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Personal logo - newMediaWiki","description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","og_locale":"en_US","og_type":"article","og_title":"Personal logo - newMediaWiki","og_description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","og_url":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","og_site_name":"newMediaWiki","article_published_time":"2023-07-25T12:54:01+00:00","article_modified_time":"2024-01-23T15:08:48+00:00","og_image":[{"url":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","type":"","width":"","height":""}],"author":"williamCromar","twitter_card":"summary_large_image","twitter_misc":{"Written by":"williamCromar","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#article","isPartOf":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"},"author":{"name":"williamCromar","@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"headline":"Personal logo","datePublished":"2023-07-25T12:54:01+00:00","dateModified":"2024-01-23T15:08:48+00:00","mainEntityOfPage":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"},"wordCount":1503,"commentCount":0,"publisher":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"image":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","articleSection":["Artwork","Fabbing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","url":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","name":"Personal logo - newMediaWiki","isPartOf":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#website"},"primaryImageOfPage":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"image":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","datePublished":"2023-07-25T12:54:01+00:00","dateModified":"2024-01-23T15:08:48+00:00","description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","breadcrumb":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage","url":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","contentUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","width":300,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/williamcromar.com\/newmediawiki\/"},{"@type":"ListItem","position":2,"name":"Personal logo"}]},{"@type":"WebSite","@id":"https:\/\/williamcromar.com\/newmediawiki\/#website","url":"https:\/\/williamcromar.com\/newmediawiki\/","name":"newMediaWiki","description":"because all media are new","publisher":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/williamcromar.com\/newmediawiki\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3","name":"williamCromar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","url":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","contentUrl":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","width":1754,"height":1754,"caption":"williamCromar"},"logo":{"@id":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1"},"url":"https:\/\/williamcromar.com\/newmediawiki\/author\/williamcromar\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/comments?post=1333"}],"version-history":[{"count":20,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333\/revisions"}],"predecessor-version":[{"id":6453,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333\/revisions\/6453"}],"wp:attachment":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/media?parent=1333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/categories?post=1333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/tags?post=1333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
2D | point > line<\/a><\/strong><\/p>\n<\/div>\n\n\n\n\n<\/figure>\n<\/div>\n\n\npersonal logo<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\nContents<\/div>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/label>Introduction: a personal logotype<\/a>Inspiration<\/a>Logo case studies<\/a><\/li>Personal logo examples<\/a><\/li><\/ul><\/li><\/ul><\/li>Concept<\/a>Identity<\/a><\/li>Sketching<\/a><\/li>Flexibility<\/a><\/li><\/ul><\/li>Iteration<\/a>Preliminary digital draft<\/a><\/li>Scale<\/a><\/li>Color > BW<\/a><\/li>Media<\/a><\/li>Iconic quality<\/a><\/li><\/ul><\/li>Synthesis<\/a>An ordering system in a fabrication-ready file<\/a><\/li>Recommendations for layout<\/a><\/li>Next: Fabrication<\/a><\/li>Embed and link your files<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<\/div>\n\n\n\n\nMy sample from a previous exercise…<\/em><\/figcaption><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<\/span>Introduction: a personal logotype<\/span><\/h2>\n\n\n\n<\/span>Inspiration<\/span><\/h3>\n\n\n\n<\/span>Logo case studies<\/span><\/h4>\n\n\n\n\n\nLogo design looks pretty easy, but to do it well is one of the most challenging design problems in graphics.<\/p>\n\n\n\nArguably the most recognized brand in the world belongs to Coca-Cola. Despite its seeming lack of modernity, the Spencerian penmanship prevalent at the time of Coke’s invention in the late 19th Century persists as a universal signifier, along with the red and white palette, bottle shape, and dynamic ribbon (although the ribbon has recently been dropped<\/a>).<\/p>\n\n\n\nFrom AT&T<\/a> (designer, Saul Bass) to IBM<\/a> (designer, Paul Rand) to rival Pepsi-Cola<\/a> (designer, Arnell Group), brands ditched their old logos for brand-new concepts to keep up with the times. Not so Coke (designer, Frank Mason Robinson, a bookkeeper for the company who had excellent penmanship, with the most recent refinements by Turner Duckworth). Why does the Coke brand identity maintain its appeal and identity where others become dated?<\/p>\n<\/div>\n\n\n\n\n<\/figure>\n<\/div>\n\n\n<\/div>\n\n\n\n\nVisit the Evolution of the Coca-Cola logo here<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<\/span>Personal logo examples<\/span><\/h4>\n\n\n\nIf designing a logo is hard for a client, it’s even more difficult to do one for yourself. You can become your own worst critic, and it’s hard to maintain critical distance.<\/p>\n\n\n\nA personal logo can be used on your resume, your business card, your website or blog, as an icon in social media, and other professional contexts. It can even be used to personalize ubiquitous products like a car or a Macbook laptop.<\/p>\n\n\n\nWhile we will consider all of those functions, our goal will be to produce vinyl decals at 3 scales.<\/p>\n\n\n\nBefore we begin, for inspiration visit:<\/p>\n\n\n\n\n Personal Logos<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n\nThis clever Macbook decal design by <\/em>Stephen Edward Graphic on sale at Etsy<\/a><\/em>is a commentary on the historically uneasy branding relationship between Apple Music (the Beatles’ label) and Apple Computer.This decal is similar in size to the largest one you’ll create among many below.<\/em><\/figcaption><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<\/span>Concept<\/span><\/h2>\n\n\n\n<\/span>Identity<\/span><\/h3>\n\n\n\nComing up with a unique identity can be the hardest part of the job. The blog at Design your way <\/strong>has an excellent discussion of the process<\/a> if you need a kick-start.<\/p>\n\n\n\n<\/span>Sketching<\/span><\/h3>\n\n\n\nYour sketchbook or an equivalent ideation tool becomes the place to try out ideas before committing them to vector. This makes people anxious in that “but I can’t draw” kind of way. It doesn’t matter! Good sketchbooks can be random and ugly… and full of concepts. Don’t fear the sketch!<\/p>\n\n\n\n<\/span>Flexibility<\/span><\/h3>\n\n\n\nDon’t get stuck on one idea. In your sketchbook, come up with a minimum of 3 ideas<\/strong> you’d be willing to commit to, then discuss these ideas with others. Sometimes several ideas will synthesize into one better idea. Be flexible and willing to experiment!<\/p>\n\n\n\n<\/span>Iteration<\/span><\/h2>\n\n\n\n<\/span>Preliminary digital draft<\/span><\/h3>\n\n\n\nAfter discussing ideas and settling on a concept, begin working with Illustrator to develop it:<\/p>\n\n\n\n\nOpen a new Illustrator file and select the Essentials Classic<\/strong> workspace. Give it a logical file name, using 11 X 17 horizontal format and RGB color space (yes, it’s vector, so size doesn’t matter, and the output for the decal will be in black and white, but you don’t want to feel cramped, and other graphic iterations of the logo might incorporate digital color).<\/li>\n\n\n\nExplore available fonts! If you don’t see a font that works, use the searching techniques we learned in our exercise and install whatever you nee.<\/li>\n\n\n\nRemember to Create Outlines<\/strong> to turn type to geometry if you are manipulating a letterform, for example with PathFinder.<\/li>\n\n\n\nAvoid overlapping, redundant vectors (which can often happen using the Paste in Front [COMMAND+F] command).<\/li>\n\n\n\nYou can use color in your design, but see the advice below.<\/li>\n\n\n\nBe ready to critique the design “in the box” before final output.<\/li>\n<\/ul>\n\n\n\nYour preliminary design might look great, but for a logo to work, it needs to pass several tests below. Go through a process of iteration to test for success in each of these variables:<\/p>\n\n\n\n<\/span>Scale<\/span><\/h3>\n\n\n\nA logo must be legible and functional at many scales, from the size of the favicon in the tab of your browser to a billboard. We’ll be creating decals at 3 sizes that will test the viability of the logo:<\/p>\n\n\n\n\nFit within a 1″ square (slightly larger than the icons at the top of this page when displayed on a laptop)<\/li>\n\n\n\nFit within a 3″ square (3X the size of the smallest)<\/li>\n\n\n\nFit within a 9″ square (3X the size of the middle and 9X the size of the smallest) <\/li>\n<\/ul>\n\n\n\nThis will quickly reveal details that become too small to work at a small scale, or simplicity that becomes too simplistic at a large scale.<\/p>\n\n\n\n<\/span>Color > BW<\/span><\/h3>\n\n\n\nYou are welcome to design your logo in color for use in print and web contexts, but at the end of the day the vector interpretation of the vinyl cutter depends on pure, simple figure\/ground relationships. To test your design, convert a copy of the color version to pure black-and-white to see how the decal will function.<\/p>\n\n\n\n<\/span>Media<\/span><\/h3>\n\n\n\nBy exporting the vector file out to various file types such as we learned about in our exercises, you can test how the logo lives in various settings: on a business card, resume, website, etc.<\/p>\n\n\n\n<\/span>Iconic quality<\/span><\/h3>\n\n\n\nTest the memorability of your logo by showing others copies at various sizes and asking if they recognize it. Ask people who know you if the logo “reminds” them of you, or if they recognize you in it.<\/p>\n\n\n\nNo two logos will be exactly alike, so it becomes difficult to provide more granular guidance here!<\/p>\n\n\n\n<\/span>Synthesis<\/span><\/h2>\n\n\n\n<\/span>An ordering system in a fabrication-ready file<\/span><\/h3>\n\n\n\nOnce you’ve tested the logo iteratively and arrived at a satisfying design, you’re ready to set up the file for output. You’ll save your design file as an .ai file but you want to save in several fabrication-ready and presentation file types. <\/p>\n\n\n\nFor your fabrication-ready file: save as .pdf and .svg. You’ll create an ordering system like we’ll see below.<\/p>\n\n\n\nFor presentation: save as a .jpg at a minimum, but you may also want a .png or .gif version if you want transparency. You’ll want one version of your logo as a single image, AND one of the ordering system.<\/p>\n\n\n\n\n\n\n\nFor fabrication-ready AND presentation:<\/strong><\/p>\n\n\n\n<\/figure>\n<\/div><\/div>\n\n\n\n\nFor presentation ONLY – not fabrication:<\/strong><\/p>\n\n\n\n<\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\nThe fabrication-ready version you are saving as .ai, .pdf, and .svg is placed in an ordering system known as a compilation file or a comp<\/strong>. If you lay out some copies of the file in an 11 X 17 art-board, you can fit 1 giant decal, 6 mediums, and 8 to 10 smalls inside the area\u2014with enough area between to cut and separate the decals. Our comp above is laid out with a 9-inch, 3-inch, and \u00be-inch scaled versions. Mine are square \u2014 yours will vary depending on format. <\/p>\n\n\n\n<\/span>Recommendations for layout<\/span><\/h3>\n\n\n\n\nYour file should have a horizontal orientation<\/strong>. We’ve used 11 X 17 as a pre-formatted standard, but you can use any horizontal layout 26 inches wide or smaller. The more horizontal the format, the more efficient the cut.<\/em><\/strong><\/li>\n\n\n\nIn our sample, I’ve left at least \u00bc inch between each copy \u2014 any closer, and it’s difficult to cut down into individual decals.<\/li>\n\n\n\nSizes will depend on ratio. The sample is a square, a 1:1 format, but yours will vary. When trying to figure out your comp, use the rule of one-thirds<\/strong>:\n\nMake the largest about 80-100 square inches<\/strong>. For a square, 9 X 9 equals 81 square inches. For a 2:1 ratio, 13 X 6.5 equals 84.5 square inches.<\/li>\n\n\n\nScale the middle size about one-third<\/strong> the size of the largest \u2014 about 9 or 10 square inches<\/strong> give or take. My 9 inch square scales down to 3 inches. If I scale the 2:1 example down to about 4.5 x 2.25, that’s just over 10 square inches.<\/li>\n\n\n\nMake the smallest one about one-third<\/strong> the size of the middle \u2014 maybe about 1 square inch<\/strong> in size. My sample ended up at \u00be X \u00be, or just over \u00bd a square inch, because any larger and I would not have room for spaces in between. If I scale a 2:1 down to about 1\u00bd X \u00be, this equals just a bit more than 1 square inch.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\nIf you’re a math nerd you can see this rule of one-thirds trick approximately changes the order of magnitude of the area: the smallest is about 1 square inch, the middle about 10 square inches, and the largest about 100 square inches. Changing order of magnitude is a great way to guarantee a range of scales!<\/p>\n\n\n\n<\/span>Next: Fabrication<\/span><\/h3>\n\n\n\nThe black areas in your file indicate where your figure<\/strong> will be\u2014the part of the vinyl you will want to keep. The white represents ground material you will peel away, a process known as weeding<\/strong>. We’ll cover that when we get to the final step in the project: fabrication!<\/p>\n\n\n\n<\/span>Embed and link your files<\/span><\/h3>\n\n\n\n\nEmbed or link (as appropriate) both presentation and fabrication-ready versions of the project in your process journal or blog. For embedding assistance, use the Embeds<\/a><\/strong> guide.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Fabbing 2D | point > line personal logo Introduction: a personal logotype Inspiration Logo case studies Logo design looks pretty easy, but to do it well is one of the most challenging design problems in graphics. Arguably the most recognized brand in the world belongs to Coca-Cola. Despite its seeming lack of modernity, the Spencerian penmanship prevalent… read more »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,7],"tags":[],"class_list":["post-1333","post","type-post","status-publish","format-standard","hentry","category-artwork","category-fabbing"],"yoast_head":"\nPersonal logo - newMediaWiki<\/title>\n<meta name=\"description\" content=\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personal logo - newMediaWiki\" \/>\n<meta property=\"og:description\" content=\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"newMediaWiki\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-25T12:54:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-23T15:08:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif\" \/>\n<meta name=\"author\" content=\"williamCromar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"williamCromar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"},\"author\":{\"name\":\"williamCromar\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"headline\":\"Personal logo\",\"datePublished\":\"2023-07-25T12:54:01+00:00\",\"dateModified\":\"2024-01-23T15:08:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"},\"wordCount\":1503,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"image\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"articleSection\":[\"Artwork\",\"Fabbing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\",\"name\":\"Personal logo - newMediaWiki\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"datePublished\":\"2023-07-25T12:54:01+00:00\",\"dateModified\":\"2024-01-23T15:08:48+00:00\",\"description\":\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"contentUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"width\":300,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Personal logo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#website\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/\",\"name\":\"newMediaWiki\",\"description\":\"because all media are new\",\"publisher\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\",\"name\":\"williamCromar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"width\":1754,\"height\":1754,\"caption\":\"williamCromar\"},\"logo\":{\"@id\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\"},\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/author\\\/williamcromar\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Personal logo - newMediaWiki","description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","og_locale":"en_US","og_type":"article","og_title":"Personal logo - newMediaWiki","og_description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","og_url":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","og_site_name":"newMediaWiki","article_published_time":"2023-07-25T12:54:01+00:00","article_modified_time":"2024-01-23T15:08:48+00:00","og_image":[{"url":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","type":"","width":"","height":""}],"author":"williamCromar","twitter_card":"summary_large_image","twitter_misc":{"Written by":"williamCromar","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#article","isPartOf":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"},"author":{"name":"williamCromar","@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"headline":"Personal logo","datePublished":"2023-07-25T12:54:01+00:00","dateModified":"2024-01-23T15:08:48+00:00","mainEntityOfPage":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"},"wordCount":1503,"commentCount":0,"publisher":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"image":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","articleSection":["Artwork","Fabbing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","url":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","name":"Personal logo - newMediaWiki","isPartOf":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#website"},"primaryImageOfPage":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"image":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","datePublished":"2023-07-25T12:54:01+00:00","dateModified":"2024-01-23T15:08:48+00:00","description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","breadcrumb":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage","url":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","contentUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","width":300,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/williamcromar.com\/newmediawiki\/"},{"@type":"ListItem","position":2,"name":"Personal logo"}]},{"@type":"WebSite","@id":"https:\/\/williamcromar.com\/newmediawiki\/#website","url":"https:\/\/williamcromar.com\/newmediawiki\/","name":"newMediaWiki","description":"because all media are new","publisher":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/williamcromar.com\/newmediawiki\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3","name":"williamCromar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","url":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","contentUrl":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","width":1754,"height":1754,"caption":"williamCromar"},"logo":{"@id":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1"},"url":"https:\/\/williamcromar.com\/newmediawiki\/author\/williamcromar\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/comments?post=1333"}],"version-history":[{"count":20,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333\/revisions"}],"predecessor-version":[{"id":6453,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333\/revisions\/6453"}],"wp:attachment":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/media?parent=1333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/categories?post=1333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/tags?post=1333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
personal logo<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\nContents<\/div>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/label>Introduction: a personal logotype<\/a>Inspiration<\/a>Logo case studies<\/a><\/li>Personal logo examples<\/a><\/li><\/ul><\/li><\/ul><\/li>Concept<\/a>Identity<\/a><\/li>Sketching<\/a><\/li>Flexibility<\/a><\/li><\/ul><\/li>Iteration<\/a>Preliminary digital draft<\/a><\/li>Scale<\/a><\/li>Color > BW<\/a><\/li>Media<\/a><\/li>Iconic quality<\/a><\/li><\/ul><\/li>Synthesis<\/a>An ordering system in a fabrication-ready file<\/a><\/li>Recommendations for layout<\/a><\/li>Next: Fabrication<\/a><\/li>Embed and link your files<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<\/div>\n\n\n\n\nMy sample from a previous exercise…<\/em><\/figcaption><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<\/span>Introduction: a personal logotype<\/span><\/h2>\n\n\n\n<\/span>Inspiration<\/span><\/h3>\n\n\n\n<\/span>Logo case studies<\/span><\/h4>\n\n\n\n\n\nLogo design looks pretty easy, but to do it well is one of the most challenging design problems in graphics.<\/p>\n\n\n\nArguably the most recognized brand in the world belongs to Coca-Cola. Despite its seeming lack of modernity, the Spencerian penmanship prevalent at the time of Coke’s invention in the late 19th Century persists as a universal signifier, along with the red and white palette, bottle shape, and dynamic ribbon (although the ribbon has recently been dropped<\/a>).<\/p>\n\n\n\nFrom AT&T<\/a> (designer, Saul Bass) to IBM<\/a> (designer, Paul Rand) to rival Pepsi-Cola<\/a> (designer, Arnell Group), brands ditched their old logos for brand-new concepts to keep up with the times. Not so Coke (designer, Frank Mason Robinson, a bookkeeper for the company who had excellent penmanship, with the most recent refinements by Turner Duckworth). Why does the Coke brand identity maintain its appeal and identity where others become dated?<\/p>\n<\/div>\n\n\n\n\n<\/figure>\n<\/div>\n\n\n<\/div>\n\n\n\n\nVisit the Evolution of the Coca-Cola logo here<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<\/span>Personal logo examples<\/span><\/h4>\n\n\n\nIf designing a logo is hard for a client, it’s even more difficult to do one for yourself. You can become your own worst critic, and it’s hard to maintain critical distance.<\/p>\n\n\n\nA personal logo can be used on your resume, your business card, your website or blog, as an icon in social media, and other professional contexts. It can even be used to personalize ubiquitous products like a car or a Macbook laptop.<\/p>\n\n\n\nWhile we will consider all of those functions, our goal will be to produce vinyl decals at 3 scales.<\/p>\n\n\n\nBefore we begin, for inspiration visit:<\/p>\n\n\n\n\n Personal Logos<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n\nThis clever Macbook decal design by <\/em>Stephen Edward Graphic on sale at Etsy<\/a><\/em>is a commentary on the historically uneasy branding relationship between Apple Music (the Beatles’ label) and Apple Computer.This decal is similar in size to the largest one you’ll create among many below.<\/em><\/figcaption><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<\/span>Concept<\/span><\/h2>\n\n\n\n<\/span>Identity<\/span><\/h3>\n\n\n\nComing up with a unique identity can be the hardest part of the job. The blog at Design your way <\/strong>has an excellent discussion of the process<\/a> if you need a kick-start.<\/p>\n\n\n\n<\/span>Sketching<\/span><\/h3>\n\n\n\nYour sketchbook or an equivalent ideation tool becomes the place to try out ideas before committing them to vector. This makes people anxious in that “but I can’t draw” kind of way. It doesn’t matter! Good sketchbooks can be random and ugly… and full of concepts. Don’t fear the sketch!<\/p>\n\n\n\n<\/span>Flexibility<\/span><\/h3>\n\n\n\nDon’t get stuck on one idea. In your sketchbook, come up with a minimum of 3 ideas<\/strong> you’d be willing to commit to, then discuss these ideas with others. Sometimes several ideas will synthesize into one better idea. Be flexible and willing to experiment!<\/p>\n\n\n\n<\/span>Iteration<\/span><\/h2>\n\n\n\n<\/span>Preliminary digital draft<\/span><\/h3>\n\n\n\nAfter discussing ideas and settling on a concept, begin working with Illustrator to develop it:<\/p>\n\n\n\n\nOpen a new Illustrator file and select the Essentials Classic<\/strong> workspace. Give it a logical file name, using 11 X 17 horizontal format and RGB color space (yes, it’s vector, so size doesn’t matter, and the output for the decal will be in black and white, but you don’t want to feel cramped, and other graphic iterations of the logo might incorporate digital color).<\/li>\n\n\n\nExplore available fonts! If you don’t see a font that works, use the searching techniques we learned in our exercise and install whatever you nee.<\/li>\n\n\n\nRemember to Create Outlines<\/strong> to turn type to geometry if you are manipulating a letterform, for example with PathFinder.<\/li>\n\n\n\nAvoid overlapping, redundant vectors (which can often happen using the Paste in Front [COMMAND+F] command).<\/li>\n\n\n\nYou can use color in your design, but see the advice below.<\/li>\n\n\n\nBe ready to critique the design “in the box” before final output.<\/li>\n<\/ul>\n\n\n\nYour preliminary design might look great, but for a logo to work, it needs to pass several tests below. Go through a process of iteration to test for success in each of these variables:<\/p>\n\n\n\n<\/span>Scale<\/span><\/h3>\n\n\n\nA logo must be legible and functional at many scales, from the size of the favicon in the tab of your browser to a billboard. We’ll be creating decals at 3 sizes that will test the viability of the logo:<\/p>\n\n\n\n\nFit within a 1″ square (slightly larger than the icons at the top of this page when displayed on a laptop)<\/li>\n\n\n\nFit within a 3″ square (3X the size of the smallest)<\/li>\n\n\n\nFit within a 9″ square (3X the size of the middle and 9X the size of the smallest) <\/li>\n<\/ul>\n\n\n\nThis will quickly reveal details that become too small to work at a small scale, or simplicity that becomes too simplistic at a large scale.<\/p>\n\n\n\n<\/span>Color > BW<\/span><\/h3>\n\n\n\nYou are welcome to design your logo in color for use in print and web contexts, but at the end of the day the vector interpretation of the vinyl cutter depends on pure, simple figure\/ground relationships. To test your design, convert a copy of the color version to pure black-and-white to see how the decal will function.<\/p>\n\n\n\n<\/span>Media<\/span><\/h3>\n\n\n\nBy exporting the vector file out to various file types such as we learned about in our exercises, you can test how the logo lives in various settings: on a business card, resume, website, etc.<\/p>\n\n\n\n<\/span>Iconic quality<\/span><\/h3>\n\n\n\nTest the memorability of your logo by showing others copies at various sizes and asking if they recognize it. Ask people who know you if the logo “reminds” them of you, or if they recognize you in it.<\/p>\n\n\n\nNo two logos will be exactly alike, so it becomes difficult to provide more granular guidance here!<\/p>\n\n\n\n<\/span>Synthesis<\/span><\/h2>\n\n\n\n<\/span>An ordering system in a fabrication-ready file<\/span><\/h3>\n\n\n\nOnce you’ve tested the logo iteratively and arrived at a satisfying design, you’re ready to set up the file for output. You’ll save your design file as an .ai file but you want to save in several fabrication-ready and presentation file types. <\/p>\n\n\n\nFor your fabrication-ready file: save as .pdf and .svg. You’ll create an ordering system like we’ll see below.<\/p>\n\n\n\nFor presentation: save as a .jpg at a minimum, but you may also want a .png or .gif version if you want transparency. You’ll want one version of your logo as a single image, AND one of the ordering system.<\/p>\n\n\n\n\n\n\n\nFor fabrication-ready AND presentation:<\/strong><\/p>\n\n\n\n<\/figure>\n<\/div><\/div>\n\n\n\n\nFor presentation ONLY – not fabrication:<\/strong><\/p>\n\n\n\n<\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\nThe fabrication-ready version you are saving as .ai, .pdf, and .svg is placed in an ordering system known as a compilation file or a comp<\/strong>. If you lay out some copies of the file in an 11 X 17 art-board, you can fit 1 giant decal, 6 mediums, and 8 to 10 smalls inside the area\u2014with enough area between to cut and separate the decals. Our comp above is laid out with a 9-inch, 3-inch, and \u00be-inch scaled versions. Mine are square \u2014 yours will vary depending on format. <\/p>\n\n\n\n<\/span>Recommendations for layout<\/span><\/h3>\n\n\n\n\nYour file should have a horizontal orientation<\/strong>. We’ve used 11 X 17 as a pre-formatted standard, but you can use any horizontal layout 26 inches wide or smaller. The more horizontal the format, the more efficient the cut.<\/em><\/strong><\/li>\n\n\n\nIn our sample, I’ve left at least \u00bc inch between each copy \u2014 any closer, and it’s difficult to cut down into individual decals.<\/li>\n\n\n\nSizes will depend on ratio. The sample is a square, a 1:1 format, but yours will vary. When trying to figure out your comp, use the rule of one-thirds<\/strong>:\n\nMake the largest about 80-100 square inches<\/strong>. For a square, 9 X 9 equals 81 square inches. For a 2:1 ratio, 13 X 6.5 equals 84.5 square inches.<\/li>\n\n\n\nScale the middle size about one-third<\/strong> the size of the largest \u2014 about 9 or 10 square inches<\/strong> give or take. My 9 inch square scales down to 3 inches. If I scale the 2:1 example down to about 4.5 x 2.25, that’s just over 10 square inches.<\/li>\n\n\n\nMake the smallest one about one-third<\/strong> the size of the middle \u2014 maybe about 1 square inch<\/strong> in size. My sample ended up at \u00be X \u00be, or just over \u00bd a square inch, because any larger and I would not have room for spaces in between. If I scale a 2:1 down to about 1\u00bd X \u00be, this equals just a bit more than 1 square inch.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\nIf you’re a math nerd you can see this rule of one-thirds trick approximately changes the order of magnitude of the area: the smallest is about 1 square inch, the middle about 10 square inches, and the largest about 100 square inches. Changing order of magnitude is a great way to guarantee a range of scales!<\/p>\n\n\n\n<\/span>Next: Fabrication<\/span><\/h3>\n\n\n\nThe black areas in your file indicate where your figure<\/strong> will be\u2014the part of the vinyl you will want to keep. The white represents ground material you will peel away, a process known as weeding<\/strong>. We’ll cover that when we get to the final step in the project: fabrication!<\/p>\n\n\n\n<\/span>Embed and link your files<\/span><\/h3>\n\n\n\n\nEmbed or link (as appropriate) both presentation and fabrication-ready versions of the project in your process journal or blog. For embedding assistance, use the Embeds<\/a><\/strong> guide.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Fabbing 2D | point > line personal logo Introduction: a personal logotype Inspiration Logo case studies Logo design looks pretty easy, but to do it well is one of the most challenging design problems in graphics. Arguably the most recognized brand in the world belongs to Coca-Cola. Despite its seeming lack of modernity, the Spencerian penmanship prevalent… read more »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,7],"tags":[],"class_list":["post-1333","post","type-post","status-publish","format-standard","hentry","category-artwork","category-fabbing"],"yoast_head":"\nPersonal logo - newMediaWiki<\/title>\n<meta name=\"description\" content=\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personal logo - newMediaWiki\" \/>\n<meta property=\"og:description\" content=\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"newMediaWiki\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-25T12:54:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-23T15:08:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif\" \/>\n<meta name=\"author\" content=\"williamCromar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"williamCromar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"},\"author\":{\"name\":\"williamCromar\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"headline\":\"Personal logo\",\"datePublished\":\"2023-07-25T12:54:01+00:00\",\"dateModified\":\"2024-01-23T15:08:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"},\"wordCount\":1503,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"image\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"articleSection\":[\"Artwork\",\"Fabbing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\",\"name\":\"Personal logo - newMediaWiki\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"datePublished\":\"2023-07-25T12:54:01+00:00\",\"dateModified\":\"2024-01-23T15:08:48+00:00\",\"description\":\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"contentUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"width\":300,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Personal logo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#website\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/\",\"name\":\"newMediaWiki\",\"description\":\"because all media are new\",\"publisher\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\",\"name\":\"williamCromar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"width\":1754,\"height\":1754,\"caption\":\"williamCromar\"},\"logo\":{\"@id\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\"},\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/author\\\/williamcromar\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Personal logo - newMediaWiki","description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","og_locale":"en_US","og_type":"article","og_title":"Personal logo - newMediaWiki","og_description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","og_url":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","og_site_name":"newMediaWiki","article_published_time":"2023-07-25T12:54:01+00:00","article_modified_time":"2024-01-23T15:08:48+00:00","og_image":[{"url":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","type":"","width":"","height":""}],"author":"williamCromar","twitter_card":"summary_large_image","twitter_misc":{"Written by":"williamCromar","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#article","isPartOf":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"},"author":{"name":"williamCromar","@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"headline":"Personal logo","datePublished":"2023-07-25T12:54:01+00:00","dateModified":"2024-01-23T15:08:48+00:00","mainEntityOfPage":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"},"wordCount":1503,"commentCount":0,"publisher":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"image":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","articleSection":["Artwork","Fabbing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","url":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","name":"Personal logo - newMediaWiki","isPartOf":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#website"},"primaryImageOfPage":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"image":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","datePublished":"2023-07-25T12:54:01+00:00","dateModified":"2024-01-23T15:08:48+00:00","description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","breadcrumb":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage","url":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","contentUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","width":300,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/williamcromar.com\/newmediawiki\/"},{"@type":"ListItem","position":2,"name":"Personal logo"}]},{"@type":"WebSite","@id":"https:\/\/williamcromar.com\/newmediawiki\/#website","url":"https:\/\/williamcromar.com\/newmediawiki\/","name":"newMediaWiki","description":"because all media are new","publisher":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/williamcromar.com\/newmediawiki\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3","name":"williamCromar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","url":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","contentUrl":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","width":1754,"height":1754,"caption":"williamCromar"},"logo":{"@id":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1"},"url":"https:\/\/williamcromar.com\/newmediawiki\/author\/williamcromar\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/comments?post=1333"}],"version-history":[{"count":20,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333\/revisions"}],"predecessor-version":[{"id":6453,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333\/revisions\/6453"}],"wp:attachment":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/media?parent=1333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/categories?post=1333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/tags?post=1333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Logo design looks pretty easy, but to do it well is one of the most challenging design problems in graphics.<\/p>\n\n\n\n
Arguably the most recognized brand in the world belongs to Coca-Cola. Despite its seeming lack of modernity, the Spencerian penmanship prevalent at the time of Coke’s invention in the late 19th Century persists as a universal signifier, along with the red and white palette, bottle shape, and dynamic ribbon (although the ribbon has recently been dropped<\/a>).<\/p>\n\n\n\nFrom AT&T<\/a> (designer, Saul Bass) to IBM<\/a> (designer, Paul Rand) to rival Pepsi-Cola<\/a> (designer, Arnell Group), brands ditched their old logos for brand-new concepts to keep up with the times. Not so Coke (designer, Frank Mason Robinson, a bookkeeper for the company who had excellent penmanship, with the most recent refinements by Turner Duckworth). Why does the Coke brand identity maintain its appeal and identity where others become dated?<\/p>\n<\/div>\n\n\n\n\n<\/figure>\n<\/div>\n\n\n<\/div>\n\n\n\n\nVisit the Evolution of the Coca-Cola logo here<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<\/span>Personal logo examples<\/span><\/h4>\n\n\n\nIf designing a logo is hard for a client, it’s even more difficult to do one for yourself. You can become your own worst critic, and it’s hard to maintain critical distance.<\/p>\n\n\n\nA personal logo can be used on your resume, your business card, your website or blog, as an icon in social media, and other professional contexts. It can even be used to personalize ubiquitous products like a car or a Macbook laptop.<\/p>\n\n\n\nWhile we will consider all of those functions, our goal will be to produce vinyl decals at 3 scales.<\/p>\n\n\n\nBefore we begin, for inspiration visit:<\/p>\n\n\n\n\n Personal Logos<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n\nThis clever Macbook decal design by <\/em>Stephen Edward Graphic on sale at Etsy<\/a><\/em>is a commentary on the historically uneasy branding relationship between Apple Music (the Beatles’ label) and Apple Computer.This decal is similar in size to the largest one you’ll create among many below.<\/em><\/figcaption><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<\/span>Concept<\/span><\/h2>\n\n\n\n<\/span>Identity<\/span><\/h3>\n\n\n\nComing up with a unique identity can be the hardest part of the job. The blog at Design your way <\/strong>has an excellent discussion of the process<\/a> if you need a kick-start.<\/p>\n\n\n\n<\/span>Sketching<\/span><\/h3>\n\n\n\nYour sketchbook or an equivalent ideation tool becomes the place to try out ideas before committing them to vector. This makes people anxious in that “but I can’t draw” kind of way. It doesn’t matter! Good sketchbooks can be random and ugly… and full of concepts. Don’t fear the sketch!<\/p>\n\n\n\n<\/span>Flexibility<\/span><\/h3>\n\n\n\nDon’t get stuck on one idea. In your sketchbook, come up with a minimum of 3 ideas<\/strong> you’d be willing to commit to, then discuss these ideas with others. Sometimes several ideas will synthesize into one better idea. Be flexible and willing to experiment!<\/p>\n\n\n\n<\/span>Iteration<\/span><\/h2>\n\n\n\n<\/span>Preliminary digital draft<\/span><\/h3>\n\n\n\nAfter discussing ideas and settling on a concept, begin working with Illustrator to develop it:<\/p>\n\n\n\n\nOpen a new Illustrator file and select the Essentials Classic<\/strong> workspace. Give it a logical file name, using 11 X 17 horizontal format and RGB color space (yes, it’s vector, so size doesn’t matter, and the output for the decal will be in black and white, but you don’t want to feel cramped, and other graphic iterations of the logo might incorporate digital color).<\/li>\n\n\n\nExplore available fonts! If you don’t see a font that works, use the searching techniques we learned in our exercise and install whatever you nee.<\/li>\n\n\n\nRemember to Create Outlines<\/strong> to turn type to geometry if you are manipulating a letterform, for example with PathFinder.<\/li>\n\n\n\nAvoid overlapping, redundant vectors (which can often happen using the Paste in Front [COMMAND+F] command).<\/li>\n\n\n\nYou can use color in your design, but see the advice below.<\/li>\n\n\n\nBe ready to critique the design “in the box” before final output.<\/li>\n<\/ul>\n\n\n\nYour preliminary design might look great, but for a logo to work, it needs to pass several tests below. Go through a process of iteration to test for success in each of these variables:<\/p>\n\n\n\n<\/span>Scale<\/span><\/h3>\n\n\n\nA logo must be legible and functional at many scales, from the size of the favicon in the tab of your browser to a billboard. We’ll be creating decals at 3 sizes that will test the viability of the logo:<\/p>\n\n\n\n\nFit within a 1″ square (slightly larger than the icons at the top of this page when displayed on a laptop)<\/li>\n\n\n\nFit within a 3″ square (3X the size of the smallest)<\/li>\n\n\n\nFit within a 9″ square (3X the size of the middle and 9X the size of the smallest) <\/li>\n<\/ul>\n\n\n\nThis will quickly reveal details that become too small to work at a small scale, or simplicity that becomes too simplistic at a large scale.<\/p>\n\n\n\n<\/span>Color > BW<\/span><\/h3>\n\n\n\nYou are welcome to design your logo in color for use in print and web contexts, but at the end of the day the vector interpretation of the vinyl cutter depends on pure, simple figure\/ground relationships. To test your design, convert a copy of the color version to pure black-and-white to see how the decal will function.<\/p>\n\n\n\n<\/span>Media<\/span><\/h3>\n\n\n\nBy exporting the vector file out to various file types such as we learned about in our exercises, you can test how the logo lives in various settings: on a business card, resume, website, etc.<\/p>\n\n\n\n<\/span>Iconic quality<\/span><\/h3>\n\n\n\nTest the memorability of your logo by showing others copies at various sizes and asking if they recognize it. Ask people who know you if the logo “reminds” them of you, or if they recognize you in it.<\/p>\n\n\n\nNo two logos will be exactly alike, so it becomes difficult to provide more granular guidance here!<\/p>\n\n\n\n<\/span>Synthesis<\/span><\/h2>\n\n\n\n<\/span>An ordering system in a fabrication-ready file<\/span><\/h3>\n\n\n\nOnce you’ve tested the logo iteratively and arrived at a satisfying design, you’re ready to set up the file for output. You’ll save your design file as an .ai file but you want to save in several fabrication-ready and presentation file types. <\/p>\n\n\n\nFor your fabrication-ready file: save as .pdf and .svg. You’ll create an ordering system like we’ll see below.<\/p>\n\n\n\nFor presentation: save as a .jpg at a minimum, but you may also want a .png or .gif version if you want transparency. You’ll want one version of your logo as a single image, AND one of the ordering system.<\/p>\n\n\n\n\n\n\n\nFor fabrication-ready AND presentation:<\/strong><\/p>\n\n\n\n<\/figure>\n<\/div><\/div>\n\n\n\n\nFor presentation ONLY – not fabrication:<\/strong><\/p>\n\n\n\n<\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\nThe fabrication-ready version you are saving as .ai, .pdf, and .svg is placed in an ordering system known as a compilation file or a comp<\/strong>. If you lay out some copies of the file in an 11 X 17 art-board, you can fit 1 giant decal, 6 mediums, and 8 to 10 smalls inside the area\u2014with enough area between to cut and separate the decals. Our comp above is laid out with a 9-inch, 3-inch, and \u00be-inch scaled versions. Mine are square \u2014 yours will vary depending on format. <\/p>\n\n\n\n<\/span>Recommendations for layout<\/span><\/h3>\n\n\n\n\nYour file should have a horizontal orientation<\/strong>. We’ve used 11 X 17 as a pre-formatted standard, but you can use any horizontal layout 26 inches wide or smaller. The more horizontal the format, the more efficient the cut.<\/em><\/strong><\/li>\n\n\n\nIn our sample, I’ve left at least \u00bc inch between each copy \u2014 any closer, and it’s difficult to cut down into individual decals.<\/li>\n\n\n\nSizes will depend on ratio. The sample is a square, a 1:1 format, but yours will vary. When trying to figure out your comp, use the rule of one-thirds<\/strong>:\n\nMake the largest about 80-100 square inches<\/strong>. For a square, 9 X 9 equals 81 square inches. For a 2:1 ratio, 13 X 6.5 equals 84.5 square inches.<\/li>\n\n\n\nScale the middle size about one-third<\/strong> the size of the largest \u2014 about 9 or 10 square inches<\/strong> give or take. My 9 inch square scales down to 3 inches. If I scale the 2:1 example down to about 4.5 x 2.25, that’s just over 10 square inches.<\/li>\n\n\n\nMake the smallest one about one-third<\/strong> the size of the middle \u2014 maybe about 1 square inch<\/strong> in size. My sample ended up at \u00be X \u00be, or just over \u00bd a square inch, because any larger and I would not have room for spaces in between. If I scale a 2:1 down to about 1\u00bd X \u00be, this equals just a bit more than 1 square inch.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\nIf you’re a math nerd you can see this rule of one-thirds trick approximately changes the order of magnitude of the area: the smallest is about 1 square inch, the middle about 10 square inches, and the largest about 100 square inches. Changing order of magnitude is a great way to guarantee a range of scales!<\/p>\n\n\n\n<\/span>Next: Fabrication<\/span><\/h3>\n\n\n\nThe black areas in your file indicate where your figure<\/strong> will be\u2014the part of the vinyl you will want to keep. The white represents ground material you will peel away, a process known as weeding<\/strong>. We’ll cover that when we get to the final step in the project: fabrication!<\/p>\n\n\n\n<\/span>Embed and link your files<\/span><\/h3>\n\n\n\n\nEmbed or link (as appropriate) both presentation and fabrication-ready versions of the project in your process journal or blog. For embedding assistance, use the Embeds<\/a><\/strong> guide.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Fabbing 2D | point > line personal logo Introduction: a personal logotype Inspiration Logo case studies Logo design looks pretty easy, but to do it well is one of the most challenging design problems in graphics. Arguably the most recognized brand in the world belongs to Coca-Cola. Despite its seeming lack of modernity, the Spencerian penmanship prevalent… read more »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,7],"tags":[],"class_list":["post-1333","post","type-post","status-publish","format-standard","hentry","category-artwork","category-fabbing"],"yoast_head":"\nPersonal logo - newMediaWiki<\/title>\n<meta name=\"description\" content=\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personal logo - newMediaWiki\" \/>\n<meta property=\"og:description\" content=\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"newMediaWiki\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-25T12:54:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-23T15:08:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif\" \/>\n<meta name=\"author\" content=\"williamCromar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"williamCromar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"},\"author\":{\"name\":\"williamCromar\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"headline\":\"Personal logo\",\"datePublished\":\"2023-07-25T12:54:01+00:00\",\"dateModified\":\"2024-01-23T15:08:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"},\"wordCount\":1503,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"image\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"articleSection\":[\"Artwork\",\"Fabbing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\",\"name\":\"Personal logo - newMediaWiki\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"datePublished\":\"2023-07-25T12:54:01+00:00\",\"dateModified\":\"2024-01-23T15:08:48+00:00\",\"description\":\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"contentUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"width\":300,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Personal logo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#website\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/\",\"name\":\"newMediaWiki\",\"description\":\"because all media are new\",\"publisher\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\",\"name\":\"williamCromar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"width\":1754,\"height\":1754,\"caption\":\"williamCromar\"},\"logo\":{\"@id\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\"},\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/author\\\/williamcromar\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Personal logo - newMediaWiki","description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","og_locale":"en_US","og_type":"article","og_title":"Personal logo - newMediaWiki","og_description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","og_url":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","og_site_name":"newMediaWiki","article_published_time":"2023-07-25T12:54:01+00:00","article_modified_time":"2024-01-23T15:08:48+00:00","og_image":[{"url":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","type":"","width":"","height":""}],"author":"williamCromar","twitter_card":"summary_large_image","twitter_misc":{"Written by":"williamCromar","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#article","isPartOf":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"},"author":{"name":"williamCromar","@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"headline":"Personal logo","datePublished":"2023-07-25T12:54:01+00:00","dateModified":"2024-01-23T15:08:48+00:00","mainEntityOfPage":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"},"wordCount":1503,"commentCount":0,"publisher":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"image":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","articleSection":["Artwork","Fabbing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","url":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","name":"Personal logo - newMediaWiki","isPartOf":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#website"},"primaryImageOfPage":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"image":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","datePublished":"2023-07-25T12:54:01+00:00","dateModified":"2024-01-23T15:08:48+00:00","description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","breadcrumb":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage","url":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","contentUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","width":300,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/williamcromar.com\/newmediawiki\/"},{"@type":"ListItem","position":2,"name":"Personal logo"}]},{"@type":"WebSite","@id":"https:\/\/williamcromar.com\/newmediawiki\/#website","url":"https:\/\/williamcromar.com\/newmediawiki\/","name":"newMediaWiki","description":"because all media are new","publisher":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/williamcromar.com\/newmediawiki\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3","name":"williamCromar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","url":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","contentUrl":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","width":1754,"height":1754,"caption":"williamCromar"},"logo":{"@id":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1"},"url":"https:\/\/williamcromar.com\/newmediawiki\/author\/williamcromar\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/comments?post=1333"}],"version-history":[{"count":20,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333\/revisions"}],"predecessor-version":[{"id":6453,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333\/revisions\/6453"}],"wp:attachment":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/media?parent=1333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/categories?post=1333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/tags?post=1333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
From AT&T<\/a> (designer, Saul Bass) to IBM<\/a> (designer, Paul Rand) to rival Pepsi-Cola<\/a> (designer, Arnell Group), brands ditched their old logos for brand-new concepts to keep up with the times. Not so Coke (designer, Frank Mason Robinson, a bookkeeper for the company who had excellent penmanship, with the most recent refinements by Turner Duckworth). Why does the Coke brand identity maintain its appeal and identity where others become dated?<\/p>\n<\/div>\n\n\n\n\n<\/figure>\n<\/div>\n\n\n<\/div>\n\n\n\n\nVisit the Evolution of the Coca-Cola logo here<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<\/span>Personal logo examples<\/span><\/h4>\n\n\n\nIf designing a logo is hard for a client, it’s even more difficult to do one for yourself. You can become your own worst critic, and it’s hard to maintain critical distance.<\/p>\n\n\n\nA personal logo can be used on your resume, your business card, your website or blog, as an icon in social media, and other professional contexts. It can even be used to personalize ubiquitous products like a car or a Macbook laptop.<\/p>\n\n\n\nWhile we will consider all of those functions, our goal will be to produce vinyl decals at 3 scales.<\/p>\n\n\n\nBefore we begin, for inspiration visit:<\/p>\n\n\n\n\n Personal Logos<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n\nThis clever Macbook decal design by <\/em>Stephen Edward Graphic on sale at Etsy<\/a><\/em>is a commentary on the historically uneasy branding relationship between Apple Music (the Beatles’ label) and Apple Computer.This decal is similar in size to the largest one you’ll create among many below.<\/em><\/figcaption><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<\/span>Concept<\/span><\/h2>\n\n\n\n<\/span>Identity<\/span><\/h3>\n\n\n\nComing up with a unique identity can be the hardest part of the job. The blog at Design your way <\/strong>has an excellent discussion of the process<\/a> if you need a kick-start.<\/p>\n\n\n\n<\/span>Sketching<\/span><\/h3>\n\n\n\nYour sketchbook or an equivalent ideation tool becomes the place to try out ideas before committing them to vector. This makes people anxious in that “but I can’t draw” kind of way. It doesn’t matter! Good sketchbooks can be random and ugly… and full of concepts. Don’t fear the sketch!<\/p>\n\n\n\n<\/span>Flexibility<\/span><\/h3>\n\n\n\nDon’t get stuck on one idea. In your sketchbook, come up with a minimum of 3 ideas<\/strong> you’d be willing to commit to, then discuss these ideas with others. Sometimes several ideas will synthesize into one better idea. Be flexible and willing to experiment!<\/p>\n\n\n\n<\/span>Iteration<\/span><\/h2>\n\n\n\n<\/span>Preliminary digital draft<\/span><\/h3>\n\n\n\nAfter discussing ideas and settling on a concept, begin working with Illustrator to develop it:<\/p>\n\n\n\n\nOpen a new Illustrator file and select the Essentials Classic<\/strong> workspace. Give it a logical file name, using 11 X 17 horizontal format and RGB color space (yes, it’s vector, so size doesn’t matter, and the output for the decal will be in black and white, but you don’t want to feel cramped, and other graphic iterations of the logo might incorporate digital color).<\/li>\n\n\n\nExplore available fonts! If you don’t see a font that works, use the searching techniques we learned in our exercise and install whatever you nee.<\/li>\n\n\n\nRemember to Create Outlines<\/strong> to turn type to geometry if you are manipulating a letterform, for example with PathFinder.<\/li>\n\n\n\nAvoid overlapping, redundant vectors (which can often happen using the Paste in Front [COMMAND+F] command).<\/li>\n\n\n\nYou can use color in your design, but see the advice below.<\/li>\n\n\n\nBe ready to critique the design “in the box” before final output.<\/li>\n<\/ul>\n\n\n\nYour preliminary design might look great, but for a logo to work, it needs to pass several tests below. Go through a process of iteration to test for success in each of these variables:<\/p>\n\n\n\n<\/span>Scale<\/span><\/h3>\n\n\n\nA logo must be legible and functional at many scales, from the size of the favicon in the tab of your browser to a billboard. We’ll be creating decals at 3 sizes that will test the viability of the logo:<\/p>\n\n\n\n\nFit within a 1″ square (slightly larger than the icons at the top of this page when displayed on a laptop)<\/li>\n\n\n\nFit within a 3″ square (3X the size of the smallest)<\/li>\n\n\n\nFit within a 9″ square (3X the size of the middle and 9X the size of the smallest) <\/li>\n<\/ul>\n\n\n\nThis will quickly reveal details that become too small to work at a small scale, or simplicity that becomes too simplistic at a large scale.<\/p>\n\n\n\n<\/span>Color > BW<\/span><\/h3>\n\n\n\nYou are welcome to design your logo in color for use in print and web contexts, but at the end of the day the vector interpretation of the vinyl cutter depends on pure, simple figure\/ground relationships. To test your design, convert a copy of the color version to pure black-and-white to see how the decal will function.<\/p>\n\n\n\n<\/span>Media<\/span><\/h3>\n\n\n\nBy exporting the vector file out to various file types such as we learned about in our exercises, you can test how the logo lives in various settings: on a business card, resume, website, etc.<\/p>\n\n\n\n<\/span>Iconic quality<\/span><\/h3>\n\n\n\nTest the memorability of your logo by showing others copies at various sizes and asking if they recognize it. Ask people who know you if the logo “reminds” them of you, or if they recognize you in it.<\/p>\n\n\n\nNo two logos will be exactly alike, so it becomes difficult to provide more granular guidance here!<\/p>\n\n\n\n<\/span>Synthesis<\/span><\/h2>\n\n\n\n<\/span>An ordering system in a fabrication-ready file<\/span><\/h3>\n\n\n\nOnce you’ve tested the logo iteratively and arrived at a satisfying design, you’re ready to set up the file for output. You’ll save your design file as an .ai file but you want to save in several fabrication-ready and presentation file types. <\/p>\n\n\n\nFor your fabrication-ready file: save as .pdf and .svg. You’ll create an ordering system like we’ll see below.<\/p>\n\n\n\nFor presentation: save as a .jpg at a minimum, but you may also want a .png or .gif version if you want transparency. You’ll want one version of your logo as a single image, AND one of the ordering system.<\/p>\n\n\n\n\n\n\n\nFor fabrication-ready AND presentation:<\/strong><\/p>\n\n\n\n<\/figure>\n<\/div><\/div>\n\n\n\n\nFor presentation ONLY – not fabrication:<\/strong><\/p>\n\n\n\n<\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\nThe fabrication-ready version you are saving as .ai, .pdf, and .svg is placed in an ordering system known as a compilation file or a comp<\/strong>. If you lay out some copies of the file in an 11 X 17 art-board, you can fit 1 giant decal, 6 mediums, and 8 to 10 smalls inside the area\u2014with enough area between to cut and separate the decals. Our comp above is laid out with a 9-inch, 3-inch, and \u00be-inch scaled versions. Mine are square \u2014 yours will vary depending on format. <\/p>\n\n\n\n<\/span>Recommendations for layout<\/span><\/h3>\n\n\n\n\nYour file should have a horizontal orientation<\/strong>. We’ve used 11 X 17 as a pre-formatted standard, but you can use any horizontal layout 26 inches wide or smaller. The more horizontal the format, the more efficient the cut.<\/em><\/strong><\/li>\n\n\n\nIn our sample, I’ve left at least \u00bc inch between each copy \u2014 any closer, and it’s difficult to cut down into individual decals.<\/li>\n\n\n\nSizes will depend on ratio. The sample is a square, a 1:1 format, but yours will vary. When trying to figure out your comp, use the rule of one-thirds<\/strong>:\n\nMake the largest about 80-100 square inches<\/strong>. For a square, 9 X 9 equals 81 square inches. For a 2:1 ratio, 13 X 6.5 equals 84.5 square inches.<\/li>\n\n\n\nScale the middle size about one-third<\/strong> the size of the largest \u2014 about 9 or 10 square inches<\/strong> give or take. My 9 inch square scales down to 3 inches. If I scale the 2:1 example down to about 4.5 x 2.25, that’s just over 10 square inches.<\/li>\n\n\n\nMake the smallest one about one-third<\/strong> the size of the middle \u2014 maybe about 1 square inch<\/strong> in size. My sample ended up at \u00be X \u00be, or just over \u00bd a square inch, because any larger and I would not have room for spaces in between. If I scale a 2:1 down to about 1\u00bd X \u00be, this equals just a bit more than 1 square inch.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\nIf you’re a math nerd you can see this rule of one-thirds trick approximately changes the order of magnitude of the area: the smallest is about 1 square inch, the middle about 10 square inches, and the largest about 100 square inches. Changing order of magnitude is a great way to guarantee a range of scales!<\/p>\n\n\n\n<\/span>Next: Fabrication<\/span><\/h3>\n\n\n\nThe black areas in your file indicate where your figure<\/strong> will be\u2014the part of the vinyl you will want to keep. The white represents ground material you will peel away, a process known as weeding<\/strong>. We’ll cover that when we get to the final step in the project: fabrication!<\/p>\n\n\n\n<\/span>Embed and link your files<\/span><\/h3>\n\n\n\n\nEmbed or link (as appropriate) both presentation and fabrication-ready versions of the project in your process journal or blog. For embedding assistance, use the Embeds<\/a><\/strong> guide.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Fabbing 2D | point > line personal logo Introduction: a personal logotype Inspiration Logo case studies Logo design looks pretty easy, but to do it well is one of the most challenging design problems in graphics. Arguably the most recognized brand in the world belongs to Coca-Cola. Despite its seeming lack of modernity, the Spencerian penmanship prevalent… read more »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,7],"tags":[],"class_list":["post-1333","post","type-post","status-publish","format-standard","hentry","category-artwork","category-fabbing"],"yoast_head":"\nPersonal logo - newMediaWiki<\/title>\n<meta name=\"description\" content=\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personal logo - newMediaWiki\" \/>\n<meta property=\"og:description\" content=\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"newMediaWiki\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-25T12:54:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-23T15:08:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif\" \/>\n<meta name=\"author\" content=\"williamCromar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"williamCromar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"},\"author\":{\"name\":\"williamCromar\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"headline\":\"Personal logo\",\"datePublished\":\"2023-07-25T12:54:01+00:00\",\"dateModified\":\"2024-01-23T15:08:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"},\"wordCount\":1503,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"image\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"articleSection\":[\"Artwork\",\"Fabbing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\",\"name\":\"Personal logo - newMediaWiki\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"datePublished\":\"2023-07-25T12:54:01+00:00\",\"dateModified\":\"2024-01-23T15:08:48+00:00\",\"description\":\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"contentUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"width\":300,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Personal logo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#website\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/\",\"name\":\"newMediaWiki\",\"description\":\"because all media are new\",\"publisher\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\",\"name\":\"williamCromar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"width\":1754,\"height\":1754,\"caption\":\"williamCromar\"},\"logo\":{\"@id\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\"},\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/author\\\/williamcromar\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Personal logo - newMediaWiki","description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","og_locale":"en_US","og_type":"article","og_title":"Personal logo - newMediaWiki","og_description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","og_url":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","og_site_name":"newMediaWiki","article_published_time":"2023-07-25T12:54:01+00:00","article_modified_time":"2024-01-23T15:08:48+00:00","og_image":[{"url":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","type":"","width":"","height":""}],"author":"williamCromar","twitter_card":"summary_large_image","twitter_misc":{"Written by":"williamCromar","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#article","isPartOf":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"},"author":{"name":"williamCromar","@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"headline":"Personal logo","datePublished":"2023-07-25T12:54:01+00:00","dateModified":"2024-01-23T15:08:48+00:00","mainEntityOfPage":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"},"wordCount":1503,"commentCount":0,"publisher":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"image":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","articleSection":["Artwork","Fabbing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","url":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","name":"Personal logo - newMediaWiki","isPartOf":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#website"},"primaryImageOfPage":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"image":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","datePublished":"2023-07-25T12:54:01+00:00","dateModified":"2024-01-23T15:08:48+00:00","description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","breadcrumb":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage","url":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","contentUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","width":300,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/williamcromar.com\/newmediawiki\/"},{"@type":"ListItem","position":2,"name":"Personal logo"}]},{"@type":"WebSite","@id":"https:\/\/williamcromar.com\/newmediawiki\/#website","url":"https:\/\/williamcromar.com\/newmediawiki\/","name":"newMediaWiki","description":"because all media are new","publisher":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/williamcromar.com\/newmediawiki\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3","name":"williamCromar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","url":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","contentUrl":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","width":1754,"height":1754,"caption":"williamCromar"},"logo":{"@id":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1"},"url":"https:\/\/williamcromar.com\/newmediawiki\/author\/williamcromar\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/comments?post=1333"}],"version-history":[{"count":20,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333\/revisions"}],"predecessor-version":[{"id":6453,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333\/revisions\/6453"}],"wp:attachment":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/media?parent=1333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/categories?post=1333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/tags?post=1333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
If designing a logo is hard for a client, it’s even more difficult to do one for yourself. You can become your own worst critic, and it’s hard to maintain critical distance.<\/p>\n\n\n\n
A personal logo can be used on your resume, your business card, your website or blog, as an icon in social media, and other professional contexts. It can even be used to personalize ubiquitous products like a car or a Macbook laptop.<\/p>\n\n\n\n
While we will consider all of those functions, our goal will be to produce vinyl decals at 3 scales.<\/p>\n\n\n\n
Before we begin, for inspiration visit:<\/p>\n\n\n\n
Coming up with a unique identity can be the hardest part of the job. The blog at Design your way <\/strong>has an excellent discussion of the process<\/a> if you need a kick-start.<\/p>\n\n\n\n<\/span>Sketching<\/span><\/h3>\n\n\n\nYour sketchbook or an equivalent ideation tool becomes the place to try out ideas before committing them to vector. This makes people anxious in that “but I can’t draw” kind of way. It doesn’t matter! Good sketchbooks can be random and ugly… and full of concepts. Don’t fear the sketch!<\/p>\n\n\n\n<\/span>Flexibility<\/span><\/h3>\n\n\n\nDon’t get stuck on one idea. In your sketchbook, come up with a minimum of 3 ideas<\/strong> you’d be willing to commit to, then discuss these ideas with others. Sometimes several ideas will synthesize into one better idea. Be flexible and willing to experiment!<\/p>\n\n\n\n<\/span>Iteration<\/span><\/h2>\n\n\n\n<\/span>Preliminary digital draft<\/span><\/h3>\n\n\n\nAfter discussing ideas and settling on a concept, begin working with Illustrator to develop it:<\/p>\n\n\n\n\nOpen a new Illustrator file and select the Essentials Classic<\/strong> workspace. Give it a logical file name, using 11 X 17 horizontal format and RGB color space (yes, it’s vector, so size doesn’t matter, and the output for the decal will be in black and white, but you don’t want to feel cramped, and other graphic iterations of the logo might incorporate digital color).<\/li>\n\n\n\nExplore available fonts! If you don’t see a font that works, use the searching techniques we learned in our exercise and install whatever you nee.<\/li>\n\n\n\nRemember to Create Outlines<\/strong> to turn type to geometry if you are manipulating a letterform, for example with PathFinder.<\/li>\n\n\n\nAvoid overlapping, redundant vectors (which can often happen using the Paste in Front [COMMAND+F] command).<\/li>\n\n\n\nYou can use color in your design, but see the advice below.<\/li>\n\n\n\nBe ready to critique the design “in the box” before final output.<\/li>\n<\/ul>\n\n\n\nYour preliminary design might look great, but for a logo to work, it needs to pass several tests below. Go through a process of iteration to test for success in each of these variables:<\/p>\n\n\n\n<\/span>Scale<\/span><\/h3>\n\n\n\nA logo must be legible and functional at many scales, from the size of the favicon in the tab of your browser to a billboard. We’ll be creating decals at 3 sizes that will test the viability of the logo:<\/p>\n\n\n\n\nFit within a 1″ square (slightly larger than the icons at the top of this page when displayed on a laptop)<\/li>\n\n\n\nFit within a 3″ square (3X the size of the smallest)<\/li>\n\n\n\nFit within a 9″ square (3X the size of the middle and 9X the size of the smallest) <\/li>\n<\/ul>\n\n\n\nThis will quickly reveal details that become too small to work at a small scale, or simplicity that becomes too simplistic at a large scale.<\/p>\n\n\n\n<\/span>Color > BW<\/span><\/h3>\n\n\n\nYou are welcome to design your logo in color for use in print and web contexts, but at the end of the day the vector interpretation of the vinyl cutter depends on pure, simple figure\/ground relationships. To test your design, convert a copy of the color version to pure black-and-white to see how the decal will function.<\/p>\n\n\n\n<\/span>Media<\/span><\/h3>\n\n\n\nBy exporting the vector file out to various file types such as we learned about in our exercises, you can test how the logo lives in various settings: on a business card, resume, website, etc.<\/p>\n\n\n\n<\/span>Iconic quality<\/span><\/h3>\n\n\n\nTest the memorability of your logo by showing others copies at various sizes and asking if they recognize it. Ask people who know you if the logo “reminds” them of you, or if they recognize you in it.<\/p>\n\n\n\nNo two logos will be exactly alike, so it becomes difficult to provide more granular guidance here!<\/p>\n\n\n\n<\/span>Synthesis<\/span><\/h2>\n\n\n\n<\/span>An ordering system in a fabrication-ready file<\/span><\/h3>\n\n\n\nOnce you’ve tested the logo iteratively and arrived at a satisfying design, you’re ready to set up the file for output. You’ll save your design file as an .ai file but you want to save in several fabrication-ready and presentation file types. <\/p>\n\n\n\nFor your fabrication-ready file: save as .pdf and .svg. You’ll create an ordering system like we’ll see below.<\/p>\n\n\n\nFor presentation: save as a .jpg at a minimum, but you may also want a .png or .gif version if you want transparency. You’ll want one version of your logo as a single image, AND one of the ordering system.<\/p>\n\n\n\n\n\n\n\nFor fabrication-ready AND presentation:<\/strong><\/p>\n\n\n\n<\/figure>\n<\/div><\/div>\n\n\n\n\nFor presentation ONLY – not fabrication:<\/strong><\/p>\n\n\n\n<\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\nThe fabrication-ready version you are saving as .ai, .pdf, and .svg is placed in an ordering system known as a compilation file or a comp<\/strong>. If you lay out some copies of the file in an 11 X 17 art-board, you can fit 1 giant decal, 6 mediums, and 8 to 10 smalls inside the area\u2014with enough area between to cut and separate the decals. Our comp above is laid out with a 9-inch, 3-inch, and \u00be-inch scaled versions. Mine are square \u2014 yours will vary depending on format. <\/p>\n\n\n\n<\/span>Recommendations for layout<\/span><\/h3>\n\n\n\n\nYour file should have a horizontal orientation<\/strong>. We’ve used 11 X 17 as a pre-formatted standard, but you can use any horizontal layout 26 inches wide or smaller. The more horizontal the format, the more efficient the cut.<\/em><\/strong><\/li>\n\n\n\nIn our sample, I’ve left at least \u00bc inch between each copy \u2014 any closer, and it’s difficult to cut down into individual decals.<\/li>\n\n\n\nSizes will depend on ratio. The sample is a square, a 1:1 format, but yours will vary. When trying to figure out your comp, use the rule of one-thirds<\/strong>:\n\nMake the largest about 80-100 square inches<\/strong>. For a square, 9 X 9 equals 81 square inches. For a 2:1 ratio, 13 X 6.5 equals 84.5 square inches.<\/li>\n\n\n\nScale the middle size about one-third<\/strong> the size of the largest \u2014 about 9 or 10 square inches<\/strong> give or take. My 9 inch square scales down to 3 inches. If I scale the 2:1 example down to about 4.5 x 2.25, that’s just over 10 square inches.<\/li>\n\n\n\nMake the smallest one about one-third<\/strong> the size of the middle \u2014 maybe about 1 square inch<\/strong> in size. My sample ended up at \u00be X \u00be, or just over \u00bd a square inch, because any larger and I would not have room for spaces in between. If I scale a 2:1 down to about 1\u00bd X \u00be, this equals just a bit more than 1 square inch.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\nIf you’re a math nerd you can see this rule of one-thirds trick approximately changes the order of magnitude of the area: the smallest is about 1 square inch, the middle about 10 square inches, and the largest about 100 square inches. Changing order of magnitude is a great way to guarantee a range of scales!<\/p>\n\n\n\n<\/span>Next: Fabrication<\/span><\/h3>\n\n\n\nThe black areas in your file indicate where your figure<\/strong> will be\u2014the part of the vinyl you will want to keep. The white represents ground material you will peel away, a process known as weeding<\/strong>. We’ll cover that when we get to the final step in the project: fabrication!<\/p>\n\n\n\n<\/span>Embed and link your files<\/span><\/h3>\n\n\n\n\nEmbed or link (as appropriate) both presentation and fabrication-ready versions of the project in your process journal or blog. For embedding assistance, use the Embeds<\/a><\/strong> guide.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Fabbing 2D | point > line personal logo Introduction: a personal logotype Inspiration Logo case studies Logo design looks pretty easy, but to do it well is one of the most challenging design problems in graphics. Arguably the most recognized brand in the world belongs to Coca-Cola. Despite its seeming lack of modernity, the Spencerian penmanship prevalent… read more »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,7],"tags":[],"class_list":["post-1333","post","type-post","status-publish","format-standard","hentry","category-artwork","category-fabbing"],"yoast_head":"\nPersonal logo - newMediaWiki<\/title>\n<meta name=\"description\" content=\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personal logo - newMediaWiki\" \/>\n<meta property=\"og:description\" content=\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"newMediaWiki\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-25T12:54:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-23T15:08:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif\" \/>\n<meta name=\"author\" content=\"williamCromar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"williamCromar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"},\"author\":{\"name\":\"williamCromar\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"headline\":\"Personal logo\",\"datePublished\":\"2023-07-25T12:54:01+00:00\",\"dateModified\":\"2024-01-23T15:08:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"},\"wordCount\":1503,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"image\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"articleSection\":[\"Artwork\",\"Fabbing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\",\"name\":\"Personal logo - newMediaWiki\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"datePublished\":\"2023-07-25T12:54:01+00:00\",\"dateModified\":\"2024-01-23T15:08:48+00:00\",\"description\":\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"contentUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"width\":300,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Personal logo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#website\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/\",\"name\":\"newMediaWiki\",\"description\":\"because all media are new\",\"publisher\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\",\"name\":\"williamCromar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"width\":1754,\"height\":1754,\"caption\":\"williamCromar\"},\"logo\":{\"@id\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\"},\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/author\\\/williamcromar\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Personal logo - newMediaWiki","description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","og_locale":"en_US","og_type":"article","og_title":"Personal logo - newMediaWiki","og_description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","og_url":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","og_site_name":"newMediaWiki","article_published_time":"2023-07-25T12:54:01+00:00","article_modified_time":"2024-01-23T15:08:48+00:00","og_image":[{"url":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","type":"","width":"","height":""}],"author":"williamCromar","twitter_card":"summary_large_image","twitter_misc":{"Written by":"williamCromar","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#article","isPartOf":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"},"author":{"name":"williamCromar","@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"headline":"Personal logo","datePublished":"2023-07-25T12:54:01+00:00","dateModified":"2024-01-23T15:08:48+00:00","mainEntityOfPage":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"},"wordCount":1503,"commentCount":0,"publisher":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"image":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","articleSection":["Artwork","Fabbing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","url":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","name":"Personal logo - newMediaWiki","isPartOf":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#website"},"primaryImageOfPage":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"image":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","datePublished":"2023-07-25T12:54:01+00:00","dateModified":"2024-01-23T15:08:48+00:00","description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","breadcrumb":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage","url":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","contentUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","width":300,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/williamcromar.com\/newmediawiki\/"},{"@type":"ListItem","position":2,"name":"Personal logo"}]},{"@type":"WebSite","@id":"https:\/\/williamcromar.com\/newmediawiki\/#website","url":"https:\/\/williamcromar.com\/newmediawiki\/","name":"newMediaWiki","description":"because all media are new","publisher":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/williamcromar.com\/newmediawiki\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3","name":"williamCromar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","url":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","contentUrl":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","width":1754,"height":1754,"caption":"williamCromar"},"logo":{"@id":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1"},"url":"https:\/\/williamcromar.com\/newmediawiki\/author\/williamcromar\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/comments?post=1333"}],"version-history":[{"count":20,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333\/revisions"}],"predecessor-version":[{"id":6453,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333\/revisions\/6453"}],"wp:attachment":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/media?parent=1333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/categories?post=1333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/tags?post=1333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Your sketchbook or an equivalent ideation tool becomes the place to try out ideas before committing them to vector. This makes people anxious in that “but I can’t draw” kind of way. It doesn’t matter! Good sketchbooks can be random and ugly… and full of concepts. Don’t fear the sketch!<\/p>\n\n\n\n
Don’t get stuck on one idea. In your sketchbook, come up with a minimum of 3 ideas<\/strong> you’d be willing to commit to, then discuss these ideas with others. Sometimes several ideas will synthesize into one better idea. Be flexible and willing to experiment!<\/p>\n\n\n\n<\/span>Iteration<\/span><\/h2>\n\n\n\n<\/span>Preliminary digital draft<\/span><\/h3>\n\n\n\nAfter discussing ideas and settling on a concept, begin working with Illustrator to develop it:<\/p>\n\n\n\n\nOpen a new Illustrator file and select the Essentials Classic<\/strong> workspace. Give it a logical file name, using 11 X 17 horizontal format and RGB color space (yes, it’s vector, so size doesn’t matter, and the output for the decal will be in black and white, but you don’t want to feel cramped, and other graphic iterations of the logo might incorporate digital color).<\/li>\n\n\n\nExplore available fonts! If you don’t see a font that works, use the searching techniques we learned in our exercise and install whatever you nee.<\/li>\n\n\n\nRemember to Create Outlines<\/strong> to turn type to geometry if you are manipulating a letterform, for example with PathFinder.<\/li>\n\n\n\nAvoid overlapping, redundant vectors (which can often happen using the Paste in Front [COMMAND+F] command).<\/li>\n\n\n\nYou can use color in your design, but see the advice below.<\/li>\n\n\n\nBe ready to critique the design “in the box” before final output.<\/li>\n<\/ul>\n\n\n\nYour preliminary design might look great, but for a logo to work, it needs to pass several tests below. Go through a process of iteration to test for success in each of these variables:<\/p>\n\n\n\n<\/span>Scale<\/span><\/h3>\n\n\n\nA logo must be legible and functional at many scales, from the size of the favicon in the tab of your browser to a billboard. We’ll be creating decals at 3 sizes that will test the viability of the logo:<\/p>\n\n\n\n\nFit within a 1″ square (slightly larger than the icons at the top of this page when displayed on a laptop)<\/li>\n\n\n\nFit within a 3″ square (3X the size of the smallest)<\/li>\n\n\n\nFit within a 9″ square (3X the size of the middle and 9X the size of the smallest) <\/li>\n<\/ul>\n\n\n\nThis will quickly reveal details that become too small to work at a small scale, or simplicity that becomes too simplistic at a large scale.<\/p>\n\n\n\n<\/span>Color > BW<\/span><\/h3>\n\n\n\nYou are welcome to design your logo in color for use in print and web contexts, but at the end of the day the vector interpretation of the vinyl cutter depends on pure, simple figure\/ground relationships. To test your design, convert a copy of the color version to pure black-and-white to see how the decal will function.<\/p>\n\n\n\n<\/span>Media<\/span><\/h3>\n\n\n\nBy exporting the vector file out to various file types such as we learned about in our exercises, you can test how the logo lives in various settings: on a business card, resume, website, etc.<\/p>\n\n\n\n<\/span>Iconic quality<\/span><\/h3>\n\n\n\nTest the memorability of your logo by showing others copies at various sizes and asking if they recognize it. Ask people who know you if the logo “reminds” them of you, or if they recognize you in it.<\/p>\n\n\n\nNo two logos will be exactly alike, so it becomes difficult to provide more granular guidance here!<\/p>\n\n\n\n<\/span>Synthesis<\/span><\/h2>\n\n\n\n<\/span>An ordering system in a fabrication-ready file<\/span><\/h3>\n\n\n\nOnce you’ve tested the logo iteratively and arrived at a satisfying design, you’re ready to set up the file for output. You’ll save your design file as an .ai file but you want to save in several fabrication-ready and presentation file types. <\/p>\n\n\n\nFor your fabrication-ready file: save as .pdf and .svg. You’ll create an ordering system like we’ll see below.<\/p>\n\n\n\nFor presentation: save as a .jpg at a minimum, but you may also want a .png or .gif version if you want transparency. You’ll want one version of your logo as a single image, AND one of the ordering system.<\/p>\n\n\n\n\n\n\n\nFor fabrication-ready AND presentation:<\/strong><\/p>\n\n\n\n<\/figure>\n<\/div><\/div>\n\n\n\n\nFor presentation ONLY – not fabrication:<\/strong><\/p>\n\n\n\n<\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\nThe fabrication-ready version you are saving as .ai, .pdf, and .svg is placed in an ordering system known as a compilation file or a comp<\/strong>. If you lay out some copies of the file in an 11 X 17 art-board, you can fit 1 giant decal, 6 mediums, and 8 to 10 smalls inside the area\u2014with enough area between to cut and separate the decals. Our comp above is laid out with a 9-inch, 3-inch, and \u00be-inch scaled versions. Mine are square \u2014 yours will vary depending on format. <\/p>\n\n\n\n<\/span>Recommendations for layout<\/span><\/h3>\n\n\n\n\nYour file should have a horizontal orientation<\/strong>. We’ve used 11 X 17 as a pre-formatted standard, but you can use any horizontal layout 26 inches wide or smaller. The more horizontal the format, the more efficient the cut.<\/em><\/strong><\/li>\n\n\n\nIn our sample, I’ve left at least \u00bc inch between each copy \u2014 any closer, and it’s difficult to cut down into individual decals.<\/li>\n\n\n\nSizes will depend on ratio. The sample is a square, a 1:1 format, but yours will vary. When trying to figure out your comp, use the rule of one-thirds<\/strong>:\n\nMake the largest about 80-100 square inches<\/strong>. For a square, 9 X 9 equals 81 square inches. For a 2:1 ratio, 13 X 6.5 equals 84.5 square inches.<\/li>\n\n\n\nScale the middle size about one-third<\/strong> the size of the largest \u2014 about 9 or 10 square inches<\/strong> give or take. My 9 inch square scales down to 3 inches. If I scale the 2:1 example down to about 4.5 x 2.25, that’s just over 10 square inches.<\/li>\n\n\n\nMake the smallest one about one-third<\/strong> the size of the middle \u2014 maybe about 1 square inch<\/strong> in size. My sample ended up at \u00be X \u00be, or just over \u00bd a square inch, because any larger and I would not have room for spaces in between. If I scale a 2:1 down to about 1\u00bd X \u00be, this equals just a bit more than 1 square inch.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\nIf you’re a math nerd you can see this rule of one-thirds trick approximately changes the order of magnitude of the area: the smallest is about 1 square inch, the middle about 10 square inches, and the largest about 100 square inches. Changing order of magnitude is a great way to guarantee a range of scales!<\/p>\n\n\n\n<\/span>Next: Fabrication<\/span><\/h3>\n\n\n\nThe black areas in your file indicate where your figure<\/strong> will be\u2014the part of the vinyl you will want to keep. The white represents ground material you will peel away, a process known as weeding<\/strong>. We’ll cover that when we get to the final step in the project: fabrication!<\/p>\n\n\n\n<\/span>Embed and link your files<\/span><\/h3>\n\n\n\n\nEmbed or link (as appropriate) both presentation and fabrication-ready versions of the project in your process journal or blog. For embedding assistance, use the Embeds<\/a><\/strong> guide.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Fabbing 2D | point > line personal logo Introduction: a personal logotype Inspiration Logo case studies Logo design looks pretty easy, but to do it well is one of the most challenging design problems in graphics. Arguably the most recognized brand in the world belongs to Coca-Cola. Despite its seeming lack of modernity, the Spencerian penmanship prevalent… read more »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,7],"tags":[],"class_list":["post-1333","post","type-post","status-publish","format-standard","hentry","category-artwork","category-fabbing"],"yoast_head":"\nPersonal logo - newMediaWiki<\/title>\n<meta name=\"description\" content=\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personal logo - newMediaWiki\" \/>\n<meta property=\"og:description\" content=\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"newMediaWiki\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-25T12:54:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-23T15:08:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif\" \/>\n<meta name=\"author\" content=\"williamCromar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"williamCromar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"},\"author\":{\"name\":\"williamCromar\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"headline\":\"Personal logo\",\"datePublished\":\"2023-07-25T12:54:01+00:00\",\"dateModified\":\"2024-01-23T15:08:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"},\"wordCount\":1503,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"image\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"articleSection\":[\"Artwork\",\"Fabbing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\",\"name\":\"Personal logo - newMediaWiki\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"datePublished\":\"2023-07-25T12:54:01+00:00\",\"dateModified\":\"2024-01-23T15:08:48+00:00\",\"description\":\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"contentUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"width\":300,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Personal logo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#website\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/\",\"name\":\"newMediaWiki\",\"description\":\"because all media are new\",\"publisher\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\",\"name\":\"williamCromar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"width\":1754,\"height\":1754,\"caption\":\"williamCromar\"},\"logo\":{\"@id\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\"},\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/author\\\/williamcromar\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Personal logo - newMediaWiki","description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","og_locale":"en_US","og_type":"article","og_title":"Personal logo - newMediaWiki","og_description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","og_url":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","og_site_name":"newMediaWiki","article_published_time":"2023-07-25T12:54:01+00:00","article_modified_time":"2024-01-23T15:08:48+00:00","og_image":[{"url":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","type":"","width":"","height":""}],"author":"williamCromar","twitter_card":"summary_large_image","twitter_misc":{"Written by":"williamCromar","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#article","isPartOf":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"},"author":{"name":"williamCromar","@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"headline":"Personal logo","datePublished":"2023-07-25T12:54:01+00:00","dateModified":"2024-01-23T15:08:48+00:00","mainEntityOfPage":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"},"wordCount":1503,"commentCount":0,"publisher":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"image":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","articleSection":["Artwork","Fabbing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","url":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","name":"Personal logo - newMediaWiki","isPartOf":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#website"},"primaryImageOfPage":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"image":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","datePublished":"2023-07-25T12:54:01+00:00","dateModified":"2024-01-23T15:08:48+00:00","description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","breadcrumb":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage","url":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","contentUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","width":300,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/williamcromar.com\/newmediawiki\/"},{"@type":"ListItem","position":2,"name":"Personal logo"}]},{"@type":"WebSite","@id":"https:\/\/williamcromar.com\/newmediawiki\/#website","url":"https:\/\/williamcromar.com\/newmediawiki\/","name":"newMediaWiki","description":"because all media are new","publisher":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/williamcromar.com\/newmediawiki\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3","name":"williamCromar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","url":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","contentUrl":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","width":1754,"height":1754,"caption":"williamCromar"},"logo":{"@id":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1"},"url":"https:\/\/williamcromar.com\/newmediawiki\/author\/williamcromar\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/comments?post=1333"}],"version-history":[{"count":20,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333\/revisions"}],"predecessor-version":[{"id":6453,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333\/revisions\/6453"}],"wp:attachment":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/media?parent=1333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/categories?post=1333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/tags?post=1333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
After discussing ideas and settling on a concept, begin working with Illustrator to develop it:<\/p>\n\n\n\n
Your preliminary design might look great, but for a logo to work, it needs to pass several tests below. Go through a process of iteration to test for success in each of these variables:<\/p>\n\n\n\n
A logo must be legible and functional at many scales, from the size of the favicon in the tab of your browser to a billboard. We’ll be creating decals at 3 sizes that will test the viability of the logo:<\/p>\n\n\n\n
This will quickly reveal details that become too small to work at a small scale, or simplicity that becomes too simplistic at a large scale.<\/p>\n\n\n\n
You are welcome to design your logo in color for use in print and web contexts, but at the end of the day the vector interpretation of the vinyl cutter depends on pure, simple figure\/ground relationships. To test your design, convert a copy of the color version to pure black-and-white to see how the decal will function.<\/p>\n\n\n\n
By exporting the vector file out to various file types such as we learned about in our exercises, you can test how the logo lives in various settings: on a business card, resume, website, etc.<\/p>\n\n\n\n
Test the memorability of your logo by showing others copies at various sizes and asking if they recognize it. Ask people who know you if the logo “reminds” them of you, or if they recognize you in it.<\/p>\n\n\n\n
No two logos will be exactly alike, so it becomes difficult to provide more granular guidance here!<\/p>\n\n\n\n
Once you’ve tested the logo iteratively and arrived at a satisfying design, you’re ready to set up the file for output. You’ll save your design file as an .ai file but you want to save in several fabrication-ready and presentation file types. <\/p>\n\n\n\n
For your fabrication-ready file: save as .pdf and .svg. You’ll create an ordering system like we’ll see below.<\/p>\n\n\n\n
For presentation: save as a .jpg at a minimum, but you may also want a .png or .gif version if you want transparency. You’ll want one version of your logo as a single image, AND one of the ordering system.<\/p>\n\n\n\n
For fabrication-ready AND presentation:<\/strong><\/p>\n\n\n\n<\/figure>\n<\/div><\/div>\n\n\n\n\nFor presentation ONLY – not fabrication:<\/strong><\/p>\n\n\n\n<\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\nThe fabrication-ready version you are saving as .ai, .pdf, and .svg is placed in an ordering system known as a compilation file or a comp<\/strong>. If you lay out some copies of the file in an 11 X 17 art-board, you can fit 1 giant decal, 6 mediums, and 8 to 10 smalls inside the area\u2014with enough area between to cut and separate the decals. Our comp above is laid out with a 9-inch, 3-inch, and \u00be-inch scaled versions. Mine are square \u2014 yours will vary depending on format. <\/p>\n\n\n\n<\/span>Recommendations for layout<\/span><\/h3>\n\n\n\n\nYour file should have a horizontal orientation<\/strong>. We’ve used 11 X 17 as a pre-formatted standard, but you can use any horizontal layout 26 inches wide or smaller. The more horizontal the format, the more efficient the cut.<\/em><\/strong><\/li>\n\n\n\nIn our sample, I’ve left at least \u00bc inch between each copy \u2014 any closer, and it’s difficult to cut down into individual decals.<\/li>\n\n\n\nSizes will depend on ratio. The sample is a square, a 1:1 format, but yours will vary. When trying to figure out your comp, use the rule of one-thirds<\/strong>:\n\nMake the largest about 80-100 square inches<\/strong>. For a square, 9 X 9 equals 81 square inches. For a 2:1 ratio, 13 X 6.5 equals 84.5 square inches.<\/li>\n\n\n\nScale the middle size about one-third<\/strong> the size of the largest \u2014 about 9 or 10 square inches<\/strong> give or take. My 9 inch square scales down to 3 inches. If I scale the 2:1 example down to about 4.5 x 2.25, that’s just over 10 square inches.<\/li>\n\n\n\nMake the smallest one about one-third<\/strong> the size of the middle \u2014 maybe about 1 square inch<\/strong> in size. My sample ended up at \u00be X \u00be, or just over \u00bd a square inch, because any larger and I would not have room for spaces in between. If I scale a 2:1 down to about 1\u00bd X \u00be, this equals just a bit more than 1 square inch.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\nIf you’re a math nerd you can see this rule of one-thirds trick approximately changes the order of magnitude of the area: the smallest is about 1 square inch, the middle about 10 square inches, and the largest about 100 square inches. Changing order of magnitude is a great way to guarantee a range of scales!<\/p>\n\n\n\n<\/span>Next: Fabrication<\/span><\/h3>\n\n\n\nThe black areas in your file indicate where your figure<\/strong> will be\u2014the part of the vinyl you will want to keep. The white represents ground material you will peel away, a process known as weeding<\/strong>. We’ll cover that when we get to the final step in the project: fabrication!<\/p>\n\n\n\n<\/span>Embed and link your files<\/span><\/h3>\n\n\n\n\nEmbed or link (as appropriate) both presentation and fabrication-ready versions of the project in your process journal or blog. For embedding assistance, use the Embeds<\/a><\/strong> guide.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Fabbing 2D | point > line personal logo Introduction: a personal logotype Inspiration Logo case studies Logo design looks pretty easy, but to do it well is one of the most challenging design problems in graphics. Arguably the most recognized brand in the world belongs to Coca-Cola. Despite its seeming lack of modernity, the Spencerian penmanship prevalent… read more »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,7],"tags":[],"class_list":["post-1333","post","type-post","status-publish","format-standard","hentry","category-artwork","category-fabbing"],"yoast_head":"\nPersonal logo - newMediaWiki<\/title>\n<meta name=\"description\" content=\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personal logo - newMediaWiki\" \/>\n<meta property=\"og:description\" content=\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"newMediaWiki\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-25T12:54:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-23T15:08:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif\" \/>\n<meta name=\"author\" content=\"williamCromar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"williamCromar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"},\"author\":{\"name\":\"williamCromar\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"headline\":\"Personal logo\",\"datePublished\":\"2023-07-25T12:54:01+00:00\",\"dateModified\":\"2024-01-23T15:08:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"},\"wordCount\":1503,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"image\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"articleSection\":[\"Artwork\",\"Fabbing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\",\"name\":\"Personal logo - newMediaWiki\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"datePublished\":\"2023-07-25T12:54:01+00:00\",\"dateModified\":\"2024-01-23T15:08:48+00:00\",\"description\":\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"contentUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"width\":300,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Personal logo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#website\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/\",\"name\":\"newMediaWiki\",\"description\":\"because all media are new\",\"publisher\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\",\"name\":\"williamCromar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"width\":1754,\"height\":1754,\"caption\":\"williamCromar\"},\"logo\":{\"@id\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\"},\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/author\\\/williamcromar\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Personal logo - newMediaWiki","description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","og_locale":"en_US","og_type":"article","og_title":"Personal logo - newMediaWiki","og_description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","og_url":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","og_site_name":"newMediaWiki","article_published_time":"2023-07-25T12:54:01+00:00","article_modified_time":"2024-01-23T15:08:48+00:00","og_image":[{"url":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","type":"","width":"","height":""}],"author":"williamCromar","twitter_card":"summary_large_image","twitter_misc":{"Written by":"williamCromar","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#article","isPartOf":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"},"author":{"name":"williamCromar","@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"headline":"Personal logo","datePublished":"2023-07-25T12:54:01+00:00","dateModified":"2024-01-23T15:08:48+00:00","mainEntityOfPage":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"},"wordCount":1503,"commentCount":0,"publisher":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"image":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","articleSection":["Artwork","Fabbing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","url":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","name":"Personal logo - newMediaWiki","isPartOf":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#website"},"primaryImageOfPage":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"image":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","datePublished":"2023-07-25T12:54:01+00:00","dateModified":"2024-01-23T15:08:48+00:00","description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","breadcrumb":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage","url":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","contentUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","width":300,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/williamcromar.com\/newmediawiki\/"},{"@type":"ListItem","position":2,"name":"Personal logo"}]},{"@type":"WebSite","@id":"https:\/\/williamcromar.com\/newmediawiki\/#website","url":"https:\/\/williamcromar.com\/newmediawiki\/","name":"newMediaWiki","description":"because all media are new","publisher":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/williamcromar.com\/newmediawiki\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3","name":"williamCromar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","url":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","contentUrl":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","width":1754,"height":1754,"caption":"williamCromar"},"logo":{"@id":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1"},"url":"https:\/\/williamcromar.com\/newmediawiki\/author\/williamcromar\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/comments?post=1333"}],"version-history":[{"count":20,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333\/revisions"}],"predecessor-version":[{"id":6453,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333\/revisions\/6453"}],"wp:attachment":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/media?parent=1333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/categories?post=1333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/tags?post=1333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
For presentation ONLY – not fabrication:<\/strong><\/p>\n\n\n\n<\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\nThe fabrication-ready version you are saving as .ai, .pdf, and .svg is placed in an ordering system known as a compilation file or a comp<\/strong>. If you lay out some copies of the file in an 11 X 17 art-board, you can fit 1 giant decal, 6 mediums, and 8 to 10 smalls inside the area\u2014with enough area between to cut and separate the decals. Our comp above is laid out with a 9-inch, 3-inch, and \u00be-inch scaled versions. Mine are square \u2014 yours will vary depending on format. <\/p>\n\n\n\n<\/span>Recommendations for layout<\/span><\/h3>\n\n\n\n\nYour file should have a horizontal orientation<\/strong>. We’ve used 11 X 17 as a pre-formatted standard, but you can use any horizontal layout 26 inches wide or smaller. The more horizontal the format, the more efficient the cut.<\/em><\/strong><\/li>\n\n\n\nIn our sample, I’ve left at least \u00bc inch between each copy \u2014 any closer, and it’s difficult to cut down into individual decals.<\/li>\n\n\n\nSizes will depend on ratio. The sample is a square, a 1:1 format, but yours will vary. When trying to figure out your comp, use the rule of one-thirds<\/strong>:\n\nMake the largest about 80-100 square inches<\/strong>. For a square, 9 X 9 equals 81 square inches. For a 2:1 ratio, 13 X 6.5 equals 84.5 square inches.<\/li>\n\n\n\nScale the middle size about one-third<\/strong> the size of the largest \u2014 about 9 or 10 square inches<\/strong> give or take. My 9 inch square scales down to 3 inches. If I scale the 2:1 example down to about 4.5 x 2.25, that’s just over 10 square inches.<\/li>\n\n\n\nMake the smallest one about one-third<\/strong> the size of the middle \u2014 maybe about 1 square inch<\/strong> in size. My sample ended up at \u00be X \u00be, or just over \u00bd a square inch, because any larger and I would not have room for spaces in between. If I scale a 2:1 down to about 1\u00bd X \u00be, this equals just a bit more than 1 square inch.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\nIf you’re a math nerd you can see this rule of one-thirds trick approximately changes the order of magnitude of the area: the smallest is about 1 square inch, the middle about 10 square inches, and the largest about 100 square inches. Changing order of magnitude is a great way to guarantee a range of scales!<\/p>\n\n\n\n<\/span>Next: Fabrication<\/span><\/h3>\n\n\n\nThe black areas in your file indicate where your figure<\/strong> will be\u2014the part of the vinyl you will want to keep. The white represents ground material you will peel away, a process known as weeding<\/strong>. We’ll cover that when we get to the final step in the project: fabrication!<\/p>\n\n\n\n<\/span>Embed and link your files<\/span><\/h3>\n\n\n\n\nEmbed or link (as appropriate) both presentation and fabrication-ready versions of the project in your process journal or blog. For embedding assistance, use the Embeds<\/a><\/strong> guide.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Fabbing 2D | point > line personal logo Introduction: a personal logotype Inspiration Logo case studies Logo design looks pretty easy, but to do it well is one of the most challenging design problems in graphics. Arguably the most recognized brand in the world belongs to Coca-Cola. Despite its seeming lack of modernity, the Spencerian penmanship prevalent… read more »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,7],"tags":[],"class_list":["post-1333","post","type-post","status-publish","format-standard","hentry","category-artwork","category-fabbing"],"yoast_head":"\nPersonal logo - newMediaWiki<\/title>\n<meta name=\"description\" content=\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personal logo - newMediaWiki\" \/>\n<meta property=\"og:description\" content=\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"newMediaWiki\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-25T12:54:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-23T15:08:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif\" \/>\n<meta name=\"author\" content=\"williamCromar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"williamCromar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"},\"author\":{\"name\":\"williamCromar\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"headline\":\"Personal logo\",\"datePublished\":\"2023-07-25T12:54:01+00:00\",\"dateModified\":\"2024-01-23T15:08:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"},\"wordCount\":1503,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"image\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"articleSection\":[\"Artwork\",\"Fabbing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\",\"name\":\"Personal logo - newMediaWiki\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"datePublished\":\"2023-07-25T12:54:01+00:00\",\"dateModified\":\"2024-01-23T15:08:48+00:00\",\"description\":\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"contentUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"width\":300,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Personal logo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#website\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/\",\"name\":\"newMediaWiki\",\"description\":\"because all media are new\",\"publisher\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\",\"name\":\"williamCromar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"width\":1754,\"height\":1754,\"caption\":\"williamCromar\"},\"logo\":{\"@id\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\"},\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/author\\\/williamcromar\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Personal logo - newMediaWiki","description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","og_locale":"en_US","og_type":"article","og_title":"Personal logo - newMediaWiki","og_description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","og_url":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","og_site_name":"newMediaWiki","article_published_time":"2023-07-25T12:54:01+00:00","article_modified_time":"2024-01-23T15:08:48+00:00","og_image":[{"url":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","type":"","width":"","height":""}],"author":"williamCromar","twitter_card":"summary_large_image","twitter_misc":{"Written by":"williamCromar","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#article","isPartOf":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"},"author":{"name":"williamCromar","@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"headline":"Personal logo","datePublished":"2023-07-25T12:54:01+00:00","dateModified":"2024-01-23T15:08:48+00:00","mainEntityOfPage":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"},"wordCount":1503,"commentCount":0,"publisher":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"image":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","articleSection":["Artwork","Fabbing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","url":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","name":"Personal logo - newMediaWiki","isPartOf":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#website"},"primaryImageOfPage":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"image":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","datePublished":"2023-07-25T12:54:01+00:00","dateModified":"2024-01-23T15:08:48+00:00","description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","breadcrumb":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage","url":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","contentUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","width":300,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/williamcromar.com\/newmediawiki\/"},{"@type":"ListItem","position":2,"name":"Personal logo"}]},{"@type":"WebSite","@id":"https:\/\/williamcromar.com\/newmediawiki\/#website","url":"https:\/\/williamcromar.com\/newmediawiki\/","name":"newMediaWiki","description":"because all media are new","publisher":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/williamcromar.com\/newmediawiki\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3","name":"williamCromar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","url":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","contentUrl":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","width":1754,"height":1754,"caption":"williamCromar"},"logo":{"@id":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1"},"url":"https:\/\/williamcromar.com\/newmediawiki\/author\/williamcromar\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/comments?post=1333"}],"version-history":[{"count":20,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333\/revisions"}],"predecessor-version":[{"id":6453,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333\/revisions\/6453"}],"wp:attachment":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/media?parent=1333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/categories?post=1333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/tags?post=1333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
The fabrication-ready version you are saving as .ai, .pdf, and .svg is placed in an ordering system known as a compilation file or a comp<\/strong>. If you lay out some copies of the file in an 11 X 17 art-board, you can fit 1 giant decal, 6 mediums, and 8 to 10 smalls inside the area\u2014with enough area between to cut and separate the decals. Our comp above is laid out with a 9-inch, 3-inch, and \u00be-inch scaled versions. Mine are square \u2014 yours will vary depending on format. <\/p>\n\n\n\n<\/span>Recommendations for layout<\/span><\/h3>\n\n\n\n\nYour file should have a horizontal orientation<\/strong>. We’ve used 11 X 17 as a pre-formatted standard, but you can use any horizontal layout 26 inches wide or smaller. The more horizontal the format, the more efficient the cut.<\/em><\/strong><\/li>\n\n\n\nIn our sample, I’ve left at least \u00bc inch between each copy \u2014 any closer, and it’s difficult to cut down into individual decals.<\/li>\n\n\n\nSizes will depend on ratio. The sample is a square, a 1:1 format, but yours will vary. When trying to figure out your comp, use the rule of one-thirds<\/strong>:\n\nMake the largest about 80-100 square inches<\/strong>. For a square, 9 X 9 equals 81 square inches. For a 2:1 ratio, 13 X 6.5 equals 84.5 square inches.<\/li>\n\n\n\nScale the middle size about one-third<\/strong> the size of the largest \u2014 about 9 or 10 square inches<\/strong> give or take. My 9 inch square scales down to 3 inches. If I scale the 2:1 example down to about 4.5 x 2.25, that’s just over 10 square inches.<\/li>\n\n\n\nMake the smallest one about one-third<\/strong> the size of the middle \u2014 maybe about 1 square inch<\/strong> in size. My sample ended up at \u00be X \u00be, or just over \u00bd a square inch, because any larger and I would not have room for spaces in between. If I scale a 2:1 down to about 1\u00bd X \u00be, this equals just a bit more than 1 square inch.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\nIf you’re a math nerd you can see this rule of one-thirds trick approximately changes the order of magnitude of the area: the smallest is about 1 square inch, the middle about 10 square inches, and the largest about 100 square inches. Changing order of magnitude is a great way to guarantee a range of scales!<\/p>\n\n\n\n<\/span>Next: Fabrication<\/span><\/h3>\n\n\n\nThe black areas in your file indicate where your figure<\/strong> will be\u2014the part of the vinyl you will want to keep. The white represents ground material you will peel away, a process known as weeding<\/strong>. We’ll cover that when we get to the final step in the project: fabrication!<\/p>\n\n\n\n<\/span>Embed and link your files<\/span><\/h3>\n\n\n\n\nEmbed or link (as appropriate) both presentation and fabrication-ready versions of the project in your process journal or blog. For embedding assistance, use the Embeds<\/a><\/strong> guide.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Fabbing 2D | point > line personal logo Introduction: a personal logotype Inspiration Logo case studies Logo design looks pretty easy, but to do it well is one of the most challenging design problems in graphics. Arguably the most recognized brand in the world belongs to Coca-Cola. Despite its seeming lack of modernity, the Spencerian penmanship prevalent… read more »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,7],"tags":[],"class_list":["post-1333","post","type-post","status-publish","format-standard","hentry","category-artwork","category-fabbing"],"yoast_head":"\nPersonal logo - newMediaWiki<\/title>\n<meta name=\"description\" content=\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personal logo - newMediaWiki\" \/>\n<meta property=\"og:description\" content=\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"newMediaWiki\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-25T12:54:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-23T15:08:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif\" \/>\n<meta name=\"author\" content=\"williamCromar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"williamCromar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"},\"author\":{\"name\":\"williamCromar\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"headline\":\"Personal logo\",\"datePublished\":\"2023-07-25T12:54:01+00:00\",\"dateModified\":\"2024-01-23T15:08:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"},\"wordCount\":1503,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"image\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"articleSection\":[\"Artwork\",\"Fabbing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\",\"name\":\"Personal logo - newMediaWiki\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"datePublished\":\"2023-07-25T12:54:01+00:00\",\"dateModified\":\"2024-01-23T15:08:48+00:00\",\"description\":\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"contentUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"width\":300,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Personal logo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#website\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/\",\"name\":\"newMediaWiki\",\"description\":\"because all media are new\",\"publisher\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\",\"name\":\"williamCromar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"width\":1754,\"height\":1754,\"caption\":\"williamCromar\"},\"logo\":{\"@id\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\"},\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/author\\\/williamcromar\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Personal logo - newMediaWiki","description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","og_locale":"en_US","og_type":"article","og_title":"Personal logo - newMediaWiki","og_description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","og_url":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","og_site_name":"newMediaWiki","article_published_time":"2023-07-25T12:54:01+00:00","article_modified_time":"2024-01-23T15:08:48+00:00","og_image":[{"url":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","type":"","width":"","height":""}],"author":"williamCromar","twitter_card":"summary_large_image","twitter_misc":{"Written by":"williamCromar","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#article","isPartOf":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"},"author":{"name":"williamCromar","@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"headline":"Personal logo","datePublished":"2023-07-25T12:54:01+00:00","dateModified":"2024-01-23T15:08:48+00:00","mainEntityOfPage":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"},"wordCount":1503,"commentCount":0,"publisher":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"image":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","articleSection":["Artwork","Fabbing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","url":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","name":"Personal logo - newMediaWiki","isPartOf":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#website"},"primaryImageOfPage":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"image":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","datePublished":"2023-07-25T12:54:01+00:00","dateModified":"2024-01-23T15:08:48+00:00","description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","breadcrumb":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage","url":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","contentUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","width":300,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/williamcromar.com\/newmediawiki\/"},{"@type":"ListItem","position":2,"name":"Personal logo"}]},{"@type":"WebSite","@id":"https:\/\/williamcromar.com\/newmediawiki\/#website","url":"https:\/\/williamcromar.com\/newmediawiki\/","name":"newMediaWiki","description":"because all media are new","publisher":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/williamcromar.com\/newmediawiki\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3","name":"williamCromar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","url":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","contentUrl":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","width":1754,"height":1754,"caption":"williamCromar"},"logo":{"@id":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1"},"url":"https:\/\/williamcromar.com\/newmediawiki\/author\/williamcromar\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/comments?post=1333"}],"version-history":[{"count":20,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333\/revisions"}],"predecessor-version":[{"id":6453,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333\/revisions\/6453"}],"wp:attachment":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/media?parent=1333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/categories?post=1333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/tags?post=1333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
If you’re a math nerd you can see this rule of one-thirds trick approximately changes the order of magnitude of the area: the smallest is about 1 square inch, the middle about 10 square inches, and the largest about 100 square inches. Changing order of magnitude is a great way to guarantee a range of scales!<\/p>\n\n\n\n
The black areas in your file indicate where your figure<\/strong> will be\u2014the part of the vinyl you will want to keep. The white represents ground material you will peel away, a process known as weeding<\/strong>. We’ll cover that when we get to the final step in the project: fabrication!<\/p>\n\n\n\n<\/span>Embed and link your files<\/span><\/h3>\n\n\n\n\nEmbed or link (as appropriate) both presentation and fabrication-ready versions of the project in your process journal or blog. For embedding assistance, use the Embeds<\/a><\/strong> guide.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Fabbing 2D | point > line personal logo Introduction: a personal logotype Inspiration Logo case studies Logo design looks pretty easy, but to do it well is one of the most challenging design problems in graphics. Arguably the most recognized brand in the world belongs to Coca-Cola. Despite its seeming lack of modernity, the Spencerian penmanship prevalent… read more »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,7],"tags":[],"class_list":["post-1333","post","type-post","status-publish","format-standard","hentry","category-artwork","category-fabbing"],"yoast_head":"\nPersonal logo - newMediaWiki<\/title>\n<meta name=\"description\" content=\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personal logo - newMediaWiki\" \/>\n<meta property=\"og:description\" content=\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"newMediaWiki\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-25T12:54:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-23T15:08:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif\" \/>\n<meta name=\"author\" content=\"williamCromar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"williamCromar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"},\"author\":{\"name\":\"williamCromar\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"headline\":\"Personal logo\",\"datePublished\":\"2023-07-25T12:54:01+00:00\",\"dateModified\":\"2024-01-23T15:08:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"},\"wordCount\":1503,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"image\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"articleSection\":[\"Artwork\",\"Fabbing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\",\"name\":\"Personal logo - newMediaWiki\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"datePublished\":\"2023-07-25T12:54:01+00:00\",\"dateModified\":\"2024-01-23T15:08:48+00:00\",\"description\":\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"contentUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"width\":300,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Personal logo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#website\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/\",\"name\":\"newMediaWiki\",\"description\":\"because all media are new\",\"publisher\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\",\"name\":\"williamCromar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"width\":1754,\"height\":1754,\"caption\":\"williamCromar\"},\"logo\":{\"@id\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\"},\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/author\\\/williamcromar\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Personal logo - newMediaWiki","description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","og_locale":"en_US","og_type":"article","og_title":"Personal logo - newMediaWiki","og_description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","og_url":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","og_site_name":"newMediaWiki","article_published_time":"2023-07-25T12:54:01+00:00","article_modified_time":"2024-01-23T15:08:48+00:00","og_image":[{"url":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","type":"","width":"","height":""}],"author":"williamCromar","twitter_card":"summary_large_image","twitter_misc":{"Written by":"williamCromar","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#article","isPartOf":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"},"author":{"name":"williamCromar","@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"headline":"Personal logo","datePublished":"2023-07-25T12:54:01+00:00","dateModified":"2024-01-23T15:08:48+00:00","mainEntityOfPage":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"},"wordCount":1503,"commentCount":0,"publisher":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"image":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","articleSection":["Artwork","Fabbing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","url":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","name":"Personal logo - newMediaWiki","isPartOf":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#website"},"primaryImageOfPage":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"image":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","datePublished":"2023-07-25T12:54:01+00:00","dateModified":"2024-01-23T15:08:48+00:00","description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","breadcrumb":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage","url":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","contentUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","width":300,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/williamcromar.com\/newmediawiki\/"},{"@type":"ListItem","position":2,"name":"Personal logo"}]},{"@type":"WebSite","@id":"https:\/\/williamcromar.com\/newmediawiki\/#website","url":"https:\/\/williamcromar.com\/newmediawiki\/","name":"newMediaWiki","description":"because all media are new","publisher":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/williamcromar.com\/newmediawiki\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3","name":"williamCromar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","url":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","contentUrl":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","width":1754,"height":1754,"caption":"williamCromar"},"logo":{"@id":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1"},"url":"https:\/\/williamcromar.com\/newmediawiki\/author\/williamcromar\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/comments?post=1333"}],"version-history":[{"count":20,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333\/revisions"}],"predecessor-version":[{"id":6453,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333\/revisions\/6453"}],"wp:attachment":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/media?parent=1333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/categories?post=1333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/tags?post=1333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Fabbing 2D | point > line personal logo Introduction: a personal logotype Inspiration Logo case studies Logo design looks pretty easy, but to do it well is one of the most challenging design problems in graphics. Arguably the most recognized brand in the world belongs to Coca-Cola. Despite its seeming lack of modernity, the Spencerian penmanship prevalent… read more »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,7],"tags":[],"class_list":["post-1333","post","type-post","status-publish","format-standard","hentry","category-artwork","category-fabbing"],"yoast_head":"\nPersonal logo - newMediaWiki<\/title>\n<meta name=\"description\" content=\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personal logo - newMediaWiki\" \/>\n<meta property=\"og:description\" content=\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"newMediaWiki\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-25T12:54:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-23T15:08:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif\" \/>\n<meta name=\"author\" content=\"williamCromar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"williamCromar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"},\"author\":{\"name\":\"williamCromar\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"headline\":\"Personal logo\",\"datePublished\":\"2023-07-25T12:54:01+00:00\",\"dateModified\":\"2024-01-23T15:08:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"},\"wordCount\":1503,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"image\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"articleSection\":[\"Artwork\",\"Fabbing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\",\"name\":\"Personal logo - newMediaWiki\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"datePublished\":\"2023-07-25T12:54:01+00:00\",\"dateModified\":\"2024-01-23T15:08:48+00:00\",\"description\":\"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"contentUrl\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/arthead_loopsm.gif\",\"width\":300,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/personal-logo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Personal logo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#website\",\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/\",\"name\":\"newMediaWiki\",\"description\":\"because all media are new\",\"publisher\":{\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/#\\\/schema\\\/person\\\/680114553d8ae86ba751ea5e0ea983e3\",\"name\":\"williamCromar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\",\"width\":1754,\"height\":1754,\"caption\":\"williamCromar\"},\"logo\":{\"@id\":\"https:\\\/\\\/i0.wp.com\\\/williamcromar.com\\\/newmediawiki\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1\"},\"url\":\"https:\\\/\\\/williamcromar.com\\\/newmediawiki\\\/author\\\/williamcromar\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Personal logo - newMediaWiki","description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","og_locale":"en_US","og_type":"article","og_title":"Personal logo - newMediaWiki","og_description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","og_url":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","og_site_name":"newMediaWiki","article_published_time":"2023-07-25T12:54:01+00:00","article_modified_time":"2024-01-23T15:08:48+00:00","og_image":[{"url":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","type":"","width":"","height":""}],"author":"williamCromar","twitter_card":"summary_large_image","twitter_misc":{"Written by":"williamCromar","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#article","isPartOf":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"},"author":{"name":"williamCromar","@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"headline":"Personal logo","datePublished":"2023-07-25T12:54:01+00:00","dateModified":"2024-01-23T15:08:48+00:00","mainEntityOfPage":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"},"wordCount":1503,"commentCount":0,"publisher":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"image":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","articleSection":["Artwork","Fabbing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","url":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/","name":"Personal logo - newMediaWiki","isPartOf":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#website"},"primaryImageOfPage":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"image":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","datePublished":"2023-07-25T12:54:01+00:00","dateModified":"2024-01-23T15:08:48+00:00","description":"Personal logo: the design process for creating a graphic at three scales, generating a fabrication-ready file to take to the vinyl cutter.","breadcrumb":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#primaryimage","url":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","contentUrl":"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif","width":300,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/williamcromar.com\/newmediawiki\/personal-logo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/williamcromar.com\/newmediawiki\/"},{"@type":"ListItem","position":2,"name":"Personal logo"}]},{"@type":"WebSite","@id":"https:\/\/williamcromar.com\/newmediawiki\/#website","url":"https:\/\/williamcromar.com\/newmediawiki\/","name":"newMediaWiki","description":"because all media are new","publisher":{"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/williamcromar.com\/newmediawiki\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/williamcromar.com\/newmediawiki\/#\/schema\/person\/680114553d8ae86ba751ea5e0ea983e3","name":"williamCromar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","url":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","contentUrl":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1","width":1754,"height":1754,"caption":"williamCromar"},"logo":{"@id":"https:\/\/i0.wp.com\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/2015_newmedia_logo.png?fit=1754%2C1754&ssl=1"},"url":"https:\/\/williamcromar.com\/newmediawiki\/author\/williamcromar\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/comments?post=1333"}],"version-history":[{"count":20,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333\/revisions"}],"predecessor-version":[{"id":6453,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/posts\/1333\/revisions\/6453"}],"wp:attachment":[{"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/media?parent=1333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/categories?post=1333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/williamcromar.com\/newmediawiki\/wp-json\/wp\/v2\/tags?post=1333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/arthead_loopsm.gif\")
<\/a><\/figure>\n<\/div>\n\n\n![\"\"](\"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/pointToLine.jpg\")
<\/a><\/figure>\n<\/div>\n\n\n![\"\"](\"https:\/\/williamcromar.com\/newmediawiki\/wp-content\/uploads\/2023\/07\/wcb.jpg\")
<\/figure>\n<\/div>\n\n\n